Director, Integrated Marketing, Advanced Hydration

The Coca-Cola Company•Atlanta, GA

1d•Hybrid

About The Position

The Director, Integrated Marketing leads the development and execution of integrated marketing strategies for the Advanced Hydration portfolio, which includes BODYARMOR, POWERADE, vitaminwater, and smartwater, across multiple key bottling partners. This role is responsible for creating and implementing end-to-end integrated marketing plans for the assigned territory, translating national brand strategies into localized, high-impact programs that drive consumer awareness, education, trial, and in-market execution. Success in this role requires strong cross-functional leadership, effective collaboration with bottling partners, disciplined execution, and delivering measurable results in a highly matrixed environment.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage industry strongly preferred).
Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels.
Strong experience working with bottlers, distributors, or franchise partners, with a demonstrated ability to influence execution without direct authority.
Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps.
Excellent communication, collaboration, and stakeholder influence skills.
Highly organized self-starter with the ability to manage multiple priorities and move quickly from strategy to execution.
Strong analytical skills with proficiency in Excel and PowerPoint.
Willingness to travel up to ~50% to support bottler engagement and in-market execution.
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

Brand Architecture
Brand Positioning
Channel Management
Competitor Analysis
Creative Briefs
Digital Media Strategy
Group Problem Solving
Local Advertising
Marketing Activation
Marketing Strategies
Media Planning
People Management
Shopper Marketing
Social Media Strategies
Sponsorships
SWOT Analysis
Team Management

Responsibilities

Develop and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio across multiple bottlers.
Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution.
Lead bottler-facing marketing communication by aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards.
Act as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation.
Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs.
Partner with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership teams to deliver integrated plans across all consumer touchpoints.
Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation.
Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership.
Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.