Integrated Marketing Director

MiniMed•Los Angeles, CA

1d•Remote

About The Position

The Director of Integrated Marketing, Americas is the regional leader responsible for translating global marketing strategy into localized, demand-driving programs that fuel commercial growth across the Americas. While global platforms and brand direction are established by the Global Marketing organization, this role serves as the critical bridge ensuring those strategies are effectively deployed, localized, and optimized across HCP, install base, distributor, and launch audiences. This role owns end-to-end product launch and sustaining strategies for current and future product platforms — shaping commercial messaging, program architecture, and field-ready tools that ultimately help more people access life-changing diabetes technology.

Requirements

Bachelor’s Degree with 10+ years of marketing, sales, or program management experience and 7+ years of direct people leadership experience OR Masters Degree with 8+ years of marketing, sales, or program management experience and 7+ years of direct people leadership experience

Nice To Haves

MBA or other Advanced Degree
Experience managing teams through matrixed organizational structures.
Proven ability to drive results in a "Global/Regional" model where tools and strategy are centralized, but execution is localized.
Experience in Medical Device or Life Sciences, particularly within the Diabetes therapeutic area.
Strong sales orientation and experience partnering with field-based sales forces.

Responsibilities

Develop and own end-to-end marketing programs spanning HCP, install base, growth, distributor, and product launch audiences across the Americas.
Create and maintain the Americas program and campaign framework, ensuring strategic alignment with global direction while reflecting regional market nuances.
Lead the launch of new pump, pen, integrated CGM, and future products for the Americas, from strategy through field execution.
Develop and steward a regional network of patient ambassadors, brand spokespeople, and advocacy organizations that authentically represent MiniMed's mission and extend reach across key communities in the Americas.
Own the content localization strategy, ensuring global messaging is adapted to meet the needs and expectations of Americas customers and stakeholders.
Develop and maintain marketing messages, programs, and support tools that empower field teams to drive utilization and achieve forecast.
Serve as the primary Americas voice-of-customer within the global marketing organization, influencing global strategy with regional insights.
Build and activate a regional HCP engagement strategy and KOL network that drives clinical credibility, supports product adoption, and ensures the latest evidence is embedded into field-ready messaging and education programs.
Contribute to MiniMed's presence at key Americas diabetes congresses and conventions, partnering with Events team, Medical Affairs and KOLs to align content with commercial priorities and extend HCP engagement across the full event lifecycle.
Leverage business trends and customer insights to identify new growth opportunities and optimize in-market programs.
Own sustaining product lifecycle management decisions, including growth strategies and discontinuation recommendations.
Develop quarterly Plans of Action in collaboration with marketing and regional partners, ensuring teams are equipped to deliver against commercial goals.