Director, Institutional Growth Marketing

Choreo•Charlotte, MA

12h•Onsite

About The Position

Choreo is investing in the growth of its CPA partner channel and is looking for a builder who can help create the systems, insights, content, and outreach programs that drive partner acquisition. Reporting to the VP of Institutional Growth & Marketing, the Director of Institutional Growth Marketing serves as a force multiplier for Choreo's institutional growth efforts. This individual helps transform strategy into action by building prospecting programs, conducting market research, developing compelling sales enablement assets, creating growth campaigns, and helping establish a repeatable engine for CPA partner acquisition. This is not a role for someone looking to manage an existing machine. It is a role for someone excited to build one. The Director of Institutional Growth Marketing will partner closely with the VP of Institutional Growth & Marketing to translate growth strategy into research, prospecting programs, sales enablement assets, outreach campaigns, and measurable pipeline impact. The role requires a hands-on builder-operator who can move fluidly between market research, storytelling, campaign execution, business development enablement, and project ownership.

Requirements

7+ years of experience in growth marketing, institutional marketing, sales enablement, business development support, market intelligence, product marketing, or related disciplines.
Demonstrated experience personally building and executing growth initiatives.
Exceptional storytelling, presentation development, and communication skills.
Strong research and analytical capabilities.
Proven ability to independently drive projects in ambiguous environments.
Experience using prospecting, CRM, and sales intelligence platforms.
Track record of translating ideas into execution and measurable business outcomes.

Nice To Haves

Supporting B2B, professional services, financial services, wealth management, consulting, or relationship-driven growth models.
Building acquisition or partner-development programs.
Familiarity with CPA, advisory, wealth management, or professional-services ecosystems.
Experience with ZoomInfo, LinkedIn Sales Navigator, CRM workflows, account-based marketing, or related growth tools.

Responsibilities

Build and refine the infrastructure supporting CPA partner acquisition.
Develop target firm segmentation strategies and prospect prioritization frameworks.
Leverage tools such as ZoomInfo, LinkedIn Sales Navigator, CRM platforms, and third-party research sources to identify high-value opportunities.
Help establish repeatable processes that increase the quantity and quality of CPA partner conversations.
Conduct research on CPA firms, industry trends, growth opportunities, competitive positioning, and target audiences.
Translate research into actionable recommendations and growth initiatives.
Surface insights that strengthen Choreo's CPA acquisition strategy.
Create compelling presentations, case studies, thought leadership pieces, one-pagers, and executive-facing materials.
Continuously strengthen Choreo's institutional value proposition.
Develop assets that help business development teams communicate Choreo's differentiated value effectively.
Support initial outreach and introductory meeting preparation with materials that are clear, persuasive, and tailored to the CPA audience.
Develop and execute targeted institutional growth initiatives.
Support outreach programs, nurture campaigns, and strategic marketing efforts designed to increase qualified CPA engagement.
Measure effectiveness and continuously optimize performance.
Partner closely with the VP of Institutional Growth & Marketing on high-priority growth initiatives.
Independently drive projects from concept through execution.
Balance multiple workstreams while maintaining speed and quality.
Influence stakeholders, ask strong questions, and push back when needed rather than simply serving as an order taker.