Director, Growth Marketing

Nourish•New York, NY

1d•Hybrid

About The Position

Nourish is building a new healthcare system from the ground up with the mission to improve people’s health by making it easy to live a healthy lifestyle. As the country's largest dietitian-led metabolic health clinic, Nourish is an AI-native digital health system that matches patients with Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, the company has experienced significant growth, tripled year-over-year, and partnered with health plans covering over 200 million Americans. In 2026, Nourish raised a $100 million Series C funding round, bringing total funding to $215 million. This role is for individuals who are driven to tackle difficult, ambiguous problems and are resilient without ego. The company emphasizes talent density and disproportionately rewards high performers.

Requirements

7–9 years of experience in growth or performance marketing, with hands-on ownership of digital and offline channels.
Managed meaningful paid budgets (8 figures monthly or more), ideally having scaled them 3x or more over the time you managed them.
First principles thinker with strong instincts for impact. Can build a growth strategy from scratch and prioritize ruthlessly across levers. Uses impact to prioritize ruthlessly, for both yourself and your team, and has strong instincts for where to focus.
Extremely strong analytical problem solver. Data-driven by default and skilled at root-cause diagnosis. Goes from data → insight → action quickly and has a strong sense for when a metric needs investigation.
Talented people leader with a track record of building and managing high-performing teams. Has sharp discernment for team and individual performance and is a strong coach.
Can lead and influence across teams: low-ego, strong POV loosely held, comfortable driving complex decisions with multiple cross-functional stakeholders in the room.
Thrives in high-growth, high-stakes environments where expected to deliver results, and is excited to be both the strategic layer and the person still close enough to the work to catch what's off.
Must be legally authorized to work in the U.S.

Responsibilities

Set and drive Growth Marketing strategy: Define overall growth strategy and ensure it flows into roadmaps and priorities at every level. Own D2C target-setting and mix allocation.
D2C performance: You’ll be responsible for setting and achieving D2C growth targets, including day-to-day and week-to-week media buying tactical strategy.
Lead and grow the team: Manage and develop our growth marketing team (currently 4 FTE, 2 freelance). Own org design, resourcing decisions, hiring, and coaching top talent.
Build systems that scale with complexity: Design and evolve the growth marketing operating model, systems, and processes that support continued rapid, efficient signup growth as the function becomes more complex (new channels, new audiences, and managing to marketplace dynamics).
Work cross-functionally to support Growth: Partner closely with leaders across the business, including Creative, Product, Strategic Finance, Corporate Strategy, and more.