Director, Insights

Frida•Miami, FL

9h•Hybrid

About The Position

Frida is seeking a Director, Insights to join their Brand Management team based in Miami, FL. This newly created role will establish and lead Frida's Insights function, building the capabilities, processes, and strategic frameworks that enable consumer, shopper, brand, and market insights to drive business decisions across the organization. Serving at the intersection of Brand Management and Innovation, this leader will partner cross-functionally to translate consumer understanding into actionable strategies that strengthen their brands, accelerate innovation, and support commercial success. The ideal candidate brings deep CPG insights expertise, a passion for building new capabilities, and the ability to influence strategic decisions through compelling data-driven storytelling in a fast-paced, entrepreneurial environment. The Director, Insights will thrive in a dynamic, fast-paced, and entrepreneurial environment.

Requirements

Bachelor's degree in Marketing, Business, Consumer Psychology, Market Research, or a related field; MBA preferred.
10+ years of progressive experience in Consumer Insights, Brand Insights, Market Research, or Strategy within a CPG organization.
Demonstrated experience building or significantly evolving an insights capability, function, or research program.
Deep expertise in qualitative and quantitative consumer research methodologies and translating findings into actionable business recommendations.
Strong experience supporting innovation through concept testing, product testing, claims testing, and commercialization learning plans.
Experience leading brand health tracking programs, including measurement of brand awareness, consideration, conversion, brand equity, and other key brand performance metrics.
Hands-on experience with syndicated data platforms, including Nielsen and/or Circana; familiarity with consumer panel data and retail analytics required.
Experience evaluating marketing and media effectiveness using Marketing Mix Modeling (MMM), attribution, incrementality testing, or similar advanced measurement methodologies.
Strong knowledge of modern online research methodologies and AI-powered insights platforms, with experience leveraging emerging technologies to enhance consumer learning, research efficiency, and business decision making.
Experience identifying and implementing innovative research capabilities, including digital, behavioral, AI-driven, and agile research approaches to evolve organizational insights capabilities.
Proven ability to synthesize multiple data sources into strategic recommendations that influence senior leadership and cross-functional partners.
Exceptional analytical, storytelling, presentation, and executive communication skills.
Experience managing external research agencies and vendor relationships.
Demonstrated ability to influence without direct authority and successfully lead through collaboration in a matrixed organization.
Ability to work in a fast-paced environment in which requirements and priorities constantly change.
Excellent written and verbal communication skills.
Strong organizational and multitasking skills with high attention to detail.
A self-starter with the ability to complete tasks both independently and collaboratively as part of a team.

Nice To Haves

MBA preferred.

Responsibilities

Build and establish Frida's Insights function, defining the vision, research capabilities, processes, and tools needed to support a growing organization.
Develop and execute the company's consumer and brand insights strategy to inform brand growth, innovation, commercialization, and portfolio decisions.
Serve as the strategic insights partner to Brand Management, Innovation, Product Development, and Commercial teams, ensuring consumer understanding is embedded throughout decision making.
Design and lead qualitative and quantitative research initiatives, including concept testing, product testing, claims testing, message testing, and other learning plans that support product development and commercialization.
Develop a comprehensive consumer learning agenda that identifies key business questions and prioritizes research investments across the organization.
Lead Frida's brand health measurement strategy, including ongoing tracking of brand equity, awareness, consideration, conversion, and other key performance metrics to evaluate brand performance and inform strategic decision making.
Leverage syndicated data sources, including Nielsen, Circana, consumer panel data, and other market intelligence, to identify category trends, competitive dynamics, and growth opportunities.
Analyze consumer, shopper, market, and competitive insights to uncover actionable opportunities that influence business strategy and product innovation.
Translate complex data into compelling narratives and executive-ready recommendations that drive alignment and informed decision making.
Partner with cross-functional teams to identify unmet consumer needs, whitespace opportunities, and emerging trends that shape Frida's long-term innovation pipeline.
Develop measurement frameworks to evaluate innovation performance, marketing effectiveness, and media effectiveness, including Marketing Mix Modeling (MMM), attribution, incrementality testing, and other advanced measurement approaches to optimize investment decisions.
Manage external research agencies and vendor partners, ensuring high-quality execution, efficient resource allocation, and actionable deliverables.
Champion a consumer-first mindset across the organization by embedding insights into planning, prioritization, and business decision making.
Continuously evaluate and implement emerging research methodologies and technologies, including AI-enabled insights platforms, online research communities, social listening, behavioral analytics, and other digital research capabilities that improve the speed, quality, and impact of consumer learning.
Stay current on evolving research methodologies, analytics capabilities, and consumer trends to continuously strengthen Frida's insights function.

Benefits

Comprehensive medical, vision, and dental plan options
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
FSA & HSA
401k matching up to 4% with immediate vesting
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
Pregnancy and parental leave
Weekly wellness programming in-office
Dog friendly office
Learning & development opportunities for professional and personal growth
Company-wide events & outings
Annual Day of Service to support our local Miami community
Variety of volunteer opportunities throughout the year
Exclusive employee product discounts