Insights Director

Ipsos•Chicago, IL

22h•$125,000 - $135,000•Hybrid

About The Position

The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting. Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

Requirements

8+ years of experience in a top research consultancy, or as a brand strategist in an ad agency, consultancy or market research environment, ideally with CPG/FMCG clients and/or shopper/packaging/ NPD/ retail research.
BA/BS in related field.
Experience with quantitative and qualitative analysis.
Proven ability to take responsibility, think analytically, and communicate clearly.
Understanding of questionnaire design and creation.
Knowledge and interest in new-tech and digital research solutions essential.
Strong writing and analytical ability – knowing how to convert data and analysis into stories.
Written and oral communication – used to correspond clearly and concisely with clients, outside vendors, and internal departments.
Creating instruction materials for our internal and external field partners.
Attending client briefings and debriefs.
Good understanding of quantitative metrics and experience in combined qual-quant projects execution and analysis preferred.
Strong experience in qualitative consumer research.
IT skills focusing on Word, Excel and PowerPoint, video editing is a plus.
Must be able to work independently, yet be comfortable asking questions.
Must be a US Citizen.

Nice To Haves

Willingness to get their ‘hands dirty’ with nitty-gritty of research process, if necessary, including screeners, questionnaire design, scripting surveys, etc.

Responsibilities

Understand the background and intent of client requests (participating in kick-off calls, reviewing proposals and market research briefs).
Develop a deeper understanding of the clients’ categories and key competitors.
Lead the development of research plans and proposals (adhering to PRS IN VIVO best practices, services, and visual guidelines).
Manage/direct projects from start to finish including close collaboration with PM/fieldwork department.
Write and present strategic reports of findings in PowerPoint.
Assist with (and eventually lead) debrief presentations.
Develop (or learn how to develop) client relationships outside of individual studies to grow revenue.