DIRECTOR, CUSTOMER INSIGHTS

Zydus Therapeutics Inc.•Pennington, NJ

About The Position

Zydus Therapeutics is a clinical-stage, specialty-focused bio-pharmaceutical company dedicated to developing transformative treatments for rare and serious liver diseases. Our lead drug candidate, Saroglitazar, is a dual PPAR alpha / gamma agonist that has received FDA Fast Track and Orphan Drug designations for the treatment of Primary Biliary Cholangitis (PBC). As a subsidiary of Zydus Lifesciences, we leverage a global network of 1,300 researchers to unlock new possibilities in life sciences. Our team is collaborative, innovative, and action-oriented, underpinned by a mission to empower people to live healthier lives. Reporting to the Executive Director of Customer Insights, the Director of Customer Insights will play a critical role in generating and translating customer and market insights into actionable strategies and tactics as Zydus Therapeutics prepares for and executes its transition to a commercial-stage organization. This individual will lead key market research initiatives, conduct market analytics, and contribute to competitive intelligence efforts to inform brand strategy and optimize go-to-market execution for Saroglitazar in PBC. The Director will work cross-functionally to ensure insights are embedded in decision-making and will help build a strong foundation of customer understanding across HCPs, patients, and payers.

Requirements

Bachelor's Degree required; MBA or advanced degree preferred.
7-10+ years of pharmaceutical/biotech industry experience, with a focus on market research, customer insights, and/or analytics.
Proven expertise in leading market research and analytics for specialty or rare disease brands.
Strong analytical and problem-solving skills, with a proven ability to interpret complex data and translate it into actionable commercial insights.
Familiarity with key data sources (e.g., HCP, patient-level, claims, syndicated data).
Excellent business knowledge, communication skills, and the ability to influence cross-functional stakeholders.
Proven ability to manage multiple projects and priorities in a fast-paced environment.
Experience working with external vendors and managing research projects end-to-end.

Responsibilities

Design and execute focused primary market research (qualitative and quantitative) to generate actionable insights into HCP, patient, and payer behaviors, needs, motivations and perceptions within the PBC landscape.
Contribute to mapping the patient journey, identifying key intervention points and opportunities to enhance patient outcomes and brand positioning.
Support the development of customer segmentation frameworks and customer personas to enable targeted and effective customer engagement strategies and tactics.
Partner with Marketing and Market Access to refine brand development, messaging, and promotional materials based on customer insights.
Leverage innovative methodologies and technologies to deepen customer understanding and inform strategic decisions.
Support the development and delivery of insights to enable launch readiness and ongoing performance tracking.
Collaborate cross-functionally on launch planning to ensure that key activities are aligned and ZTI teams are fully prepared for Saroglitazar’s market entry.
Leverage legacy research and insights, identifying emerging needs and knowledge gaps to support launch readiness and execution.
Integrate primary market research, syndicated research, and desk research to provide a comprehensive understanding of the PBC marketplace, including patients, HCPs and practices, payers, health care organizations, integrated delivery networks (IDNs), hospitals, and current and future anticipated competition.
Partner with data analytics team to integrate market research findings, interpret data and translate findings into actionable insights that support Saroglitazar launch strategy.
Contribute to evaluating omnichannel engagement and effectiveness and customer targeting approaches.
Synthesize data across multiple sources into clear, concise, and impactful insights for cross-functional stakeholders.
Support competitive intelligence activities, including monitoring market developments, competitor strategies, and emerging trends.
Analyze competitive dynamics and provide insights to inform tactical and strategic decision-making.
Collaborate with cross-functional teams (Marketing, Medical, Market Access, and Sales) to ensure insights are integrated into commercial strategy, planning and tactics.
Translate complex market dynamics into executive-level insights to support high-stakes decision-making.
Partner and collaborate with key stakeholders to ensure insights inform key business decisions across the organization.
Present findings and recommendations to internal teams in a clear, succinct and compelling manner.
Ensure alignment of insights across functions to drive cohesive and effective commercial strategies.
Manage market research agencies to ensure on-time delivery of high-quality, actionable work within budget.
Support the development of processes, tools, and best practices for customer insights generation.
Ensure all activities are conducted in compliance with legal, regulatory, and company policies.
Support the use of standard operating procedures (SOPs) and data governance policies to ensure adherence to compliance and legal standards.