Director, Insights & Engagement

National 4-H Council • Remote, RMT, US, RMT

6d • $126,200 - $161,600 • Remote

About The Position

National 4-H Council is seeking an innovative and strategic Director, Insights & Engagement to lead enterprise-wide analytics, audience intelligence, and engagement strategies that strengthen connections with donors, alumni, volunteers, and supporters while advancing 4-H's mission and the Beyond Ready initiative. This role is responsible for driving data-informed decision making and deepening stakeholder engagement across the organization. The Director will lead the development and implementation of integrated strategies that leverage audience insights, performance analytics, and engagement trends to inform marketing, development, and platforms efforts. This position oversees a cross-functional serving team focused on research, analytics, email engagement, and optimization. The goal is to empower nearly 6 million young people each year to become confident leaders who are ready for life and work through hands-on learning experiences in STEM, Agriculture, Healthy Living, and Civic Engagement.

Requirements

• Bachelor’s degree in Business Analytics, Data Science, Marketing, Market Research, or related field, or any combination of relevant work experience.
• 10+ years of experience in consumer insights, business analytics, or stakeholder engagement, including at least 2 years in a leadership role managing, mentoring, or coaching individuals or teams.
• 6+ years of experience leveraging analytics and evaluation data to develop and support strategic planning.
• Strong proficiency with analytics and/or statistical tools (ex. SQL, Python/R, Tableau, Power BI, etc.).
• Strong knowledge of qualitative and quantitative research methodologies.
• Strong analytical background including strategic thinking and problem-solving skills, with the ability to translate complex data to actionable insights.
• Proven track record of enabling data-driven decision making at a senior leadership level including addressing complex business challenges and shaping organizational strategy.
• Strong experience with segmentation, predictive modeling, and behavioral analysis.
• Solid background in journey mapping and personalization strategies.
• Expertise in KPI development and performance measurement frameworks.
• Experience leading enterprise-wide project management.
• Ability to lead work cross-functionally in a remote team environment.

Nice To Haves

• Experience turning data and analytics into compelling data dashboards and story telling.
• Experience working in mission-driven, nonprofit, or values-aligned organizations.
• Experience working with fundraising and donor management software, Raiser’s Edge is preferred.
• Strategic out of the box thinker with the ability to connect insights across functions.
• Skilled at building trust cross-functionally and influencing all levels of the organization.

Responsibilities

• Develop, implement, and lead a Council-wide Insights & Analytics operational plan informed by data-driven insights, with a strong focus on enhancing engagement.
• Create a strategic insights roadmap aligned with organizational goals, leveraging both qualitative and quantitative methods (e.g., surveys, data analysis, donor and consumer behavior).
• Translate complex research findings into actionable insights, personas, and trend analyses to guide donor, marketing, and engagement strategies.
• Design and oversee frameworks for measuring effectiveness of engagement strategies across channels (email, digital, social, etc.).
• Serve as a trusted strategic advisor to Leadership on prospect strategy, pipeline health, and fundraising opportunity.
• Maintain a comprehensive prospect research strategy aligned with campaign goals and long-term institutional priorities.
• Analyze constituent behavior, segmentation, and journey mapping to optimize marketing strategies.
• Collaborate with leadership to ensure analytics align with business objectives.
• Define and lead a comprehensive engagement and insights strategy that advances organizational goals across alumni, donors, volunteers, and key stakeholder audiences.
• Translate organizational strategy into data-driven engagement frameworks, ensuring consistent, personalized, and high-impact constituent experiences.
• Own the organization’s marketing intelligence function, integrating data from CRM, engagement platforms, analytics tools, and third-party sources.
• Develop and monitor executive-level dashboards and KPIs related to engagement, retention, conversion, and lifetime value.
• Lead advanced segmentation, behavioral analysis, and predictive insights to inform planning, personalization, and resource allocation.
• Maintain the integrity and accessibility of marketing data.
• Ensure compliance with data privacy regulations and best practices.
• Evaluate tools and protocols to ensure accurate and reliable data reporting.
• Serve as a strategic thought partner to the development, marketing, and customer experience teams to integrate insights & analytics into business strategies and workflows.
• Partner with IT and data governance teams to ensure data quality, integration integrity, privacy compliance, and scalability.
• Present insights and engagement outcomes to executive leadership through compelling data storytelling.
• Lead the relationship with the email marketing platform vendor, managing procurement, contracts, and performance while driving continuous optimization to enhance campaign effectiveness and audience engagement.
• Lead the responsible adoption of AI within the research and analytics space, including use cases such as predictive analytics, personalization, process automation, and decision support, while ensuring compliance, governance, and ethical standards.
• Lead, mentor, and develop a high-performing team of analysts, researchers, and engagement specialists.
• Implement best practices, processes, and tools to scale insight-gathering and engagement impact.
• Foster a culture of curiosity, innovation, and continuous improvement.
• Establish clear governance, standards, and operating rhythms for insights and engagement work.
• Provide staff with guidance on systems functionality and best practices.

Benefits

• Travel may be necessary up to 20% by air, car, and/or rail domestically.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director