Director - Insights & Analytics, Consumer Intelligence & Capability

The Wendy's Company•Columbus, OH

1d•Onsite

About The Position

Leads the development and execution of business/consumer intelligence for The Wendy’s Company, including ongoing evolution and enhancement of the tools/capabilities that enable it. This role focuses on leveraging information – consumer, competitive, and industry – to drive actionable insights that optimize business performance and strategic decision-making. Influence spans the entirety of the Wendy’s system – from Senior Leadership Team, to Board of Directors, to Franchisees, to Suppliers, to agency partners, to internal partners (Marketing Leadership Team, Investor Relations, etc.). This is a high-visibility, high-impact role in defining where we are as a brand/business, where we want to go, and how we can get there.

Requirements

Bachelors Degree in Marketing, Analytics, Finance, or related field; MBA preferred.
10+ years in consumer insights and/or business intelligence.
Strong communication, presentation, and stakeholder management skills.
Strong people-management background.
Creative thinker with ability to achieve results in a dynamic environment.

Nice To Haves

MBA preferred.

Responsibilities

Guide marketplace and competitive intelligence via the ongoing monitoring of macro trends, category dynamics, and shifting consumer behaviors to identify opportunities and threats.
Develop and maintain enterprise-wide platforms, dashboards, and reporting tools to enable both strategic and real-time decision-making.
Integrate disparate data sources -- internal (POS, first-party) and external (Circana, brand health, SMG, credit card) -- into a unified intelligence ecosystem that contextualizes Wendy’s performance and identifies opportunities for growth.
Lead continuous evolution of the research/data “toolkit” to enable enhanced consumer and business understanding. This includes upgrades to existing capabilities, development of new capabilities, and integration of Consumer Insights capabilities into entirely new opportunity spaces across the Wendy’s enterprise.
Oversee all research to track and optimize the strength of the Wendy’s brand relative to key competitors (brand health tracking, competitive creative/media activity, etc.).
Provide analytics and thought-leadership related to consumer segmentation frameworks – behavioral, attitudinal, demographic – and how each should be used to guide decision-making.
Inspire, develop, and lead a team of Insights professionals. Manage financial and human resources to maximize quality and impact. Foster a culture of curiosity, rigor, innovation, and continuous improvement.
Serve on Insights & Innovation leadership team.
Partner with senior leaders in Brand, Finance, and Operations (along w/ key external partners) to ensure clarity of “what”, “so what”, and “now what” implications.
Drive supplier strategy, roster management, and RFP processes across the majority of the Insights/Analytics annual budget.