Consumer Insights Director

Trove Brands • Lehi, UT

4h • Onsite

About The Position

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Their patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style. A career at Trove Brands is about embracing exciting and fast-paced opportunities that sharpen skills, drive innovation, and play an integral role in growing their global reach, impacting the lives of millions of people around the world. The company is seeking a strategic, forward-thinking Director of Consumer Insights to lead consumer understanding across multiple brands and fuel the development of new products, categories, and business models. This leader will translate complex consumer, market, and cultural signals into actionable strategies that drive brand growth, inspire breakthrough innovation, and accelerate speed to market.

Requirements

• 10–15+ years in consumer insights, ideally within the consumer goods or hard goods industry.
• Track record of translating insights into commercially successful innovation.
• Familiarity with stage-gate or agile innovation processes.
• Capability to identify and validate whitespace opportunities, including in new categories.
• Ability to link consumer insights to brand positioning, marketing strategy, and commercial objectives.
• Proficiency in both qualitative and quantitative research methodologies.
• Experience working across multiple brands and categories.
• Strong collaboration skills with product development, marketing, and commercial teams.
• Comfortable working in a fast-paced, high-growth environment.
• Comfortable working on-site (5 days/week) in a fast-paced, high-accountability environment.

Responsibilities

• Build and oversee the consumer insights agenda across all brands, balancing long-term brand equity needs with short-term commercial opportunities.
• Develop and manage qualitative and quantitative research plans, ensuring insights are robust, timely, and actionable.
• Champion a deep, organization-wide understanding of consumer needs, behaviors, and cultural trends.
• Partner with Product Development, Brand Marketing, and Sales teams to identify unmet consumer needs and whitespace opportunities.
• Drive insight-led innovation pipeline creation — from idea generation to concept development to in-market launch.
• Build research processes to shorten the innovation cycle and increase the success rate of new launches.
• Partner with Brand Marketing teams to guide portfolio-wide positioning strategies grounded in consumer and category intelligence.
• Facilitate knowledge-sharing between brand teams to uncover transferable insights and best practices.
• Monitor cultural, technological, and market shifts to inform proactive category moves.
• Partner with analytics teams to integrate data science, social listening, and other emerging tools into insight generation.

Benefits

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed