Director, Consumer Insights - Portfolio

The Kraft Heinz Company•Chicago, IL

1d•Onsite

About The Position

The Director of Portfolio Insights will be the key strategic insights partner for our Portfolio Marketing team, partnering with the Central Marketing Organization and the BU Teams to drive insights and consumer-first thinking into strategy, and to enable the Zone to make a step change toward a forward-thinking mindset. This role will set priorities with Leadership, set and drive the macro insights agenda for the Business Unit, and identify future growth opportunities/white space for the BU. The ideal candidate has experience in both business analytics and modeling, as well as custom consumer insights. This new role will own a number of cross-BU functions within the NA Zone, requiring the skillset to drive the agenda and build the function for the short and long term. Specifically, this role will set the agenda for Innovation best practices for the NA Zone, creating systems for the discovery, application, and appropriate dollar sizing of white space opportunities. This team will also own Cross-Zone Creative Insights learnings, raising best practices from the BU level, applying findings at a Zone level, and working with the Media team to optimize creative and media processes. Furthermore, this role will take on specialized Business Analytics practices, such as creating templates and processes for business decomps, competitive analyses, and white space searches. The Director will lead a local team of three and have access to GBS resources, making leadership experience crucial.

Requirements

A minimum ten (10+) years of solid Market Research / Insights experience is required
Prior people management experience required
Proficiency with different qualitative & quantitative research tools across advertising, innovation, & syndicated services
Proven ability to distill insights and drive impact into an organization – bringing the consumer to forefront
High level of tolerance for working in ambiguity, managing change and driving change management/transformation
Experience and comfort in POS (Nielsen/Circana), Panel, and social listening is required
High level of experience and comfort in analytical tools (e.g. MTA, Mix, Conjoint, etc) is required
Proficient at storytelling in creative, influential & impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)
Be a key strategic business partner & thought leader to the BU Marketing team. Leverage your understanding of the consumer, research methodologies/techniques, best practices and experience to drive the business forward
Crucial analytic experience to understand both how to create appropriate analytic plans/models for the business and how to apply them strategically to different business scenarios. Ability to see through data and recognize patterns to inform brand actions better
Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
Drive the "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
Be adaptable and creative to adjust to changing priorities and business challenges. Tackle ambiguity, while showing strong drive for results and project leadership skills
Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization
Juggle multiple workstreams & competing priorities, and distill a plan that can be implemented for the team
Team player, works well in a fast-paced, entrepreneurial environment
Drive to share knowledge and develop a high-performing team
High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
Ability to influence at senior levels of an organization and drive impact

Nice To Haves

Advanced Degree preferred
Experience working across a portfolio of products highly preferred

Responsibilities

Serve as the Key Point of Contact for the Business Unit to unlock strategic initiatives across the platform
Unearth genuine consumer insights/pain points across the platform and help identify growth opportunities for brands that improve long-term equity and innovation efforts
Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products
Develop and lead holistic, comprehensive research plans across key Ps of marketing (Communication test, Product/Claim tests, Packaging tests et al for both existing products and new products)
Help shape the 3-year Growth Strategy and assist teams in pulling through to brand’s annual marketing plans, including strategy, creative development and optimization
Evaluate sales impact of campaigns and help optimize media and channel mix to improve efficiency, effectiveness and ROI
Drive Enterprise Transformation Agenda - Help develop consumer insights best practices and center of excellence initiatives
Develop the 2 direct reports of this role and coach them to drive the junior talent with the right skills and behaviors throughout the BU

Benefits

Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, with plans tailored to meet you and your family’s needs
Wellbeing: Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for employees and their families
Physical - Medical
Physical - Prescription Drug
Physical - Dental
Physical - Vision
Physical - Screenings/Assessments
Social - Paid Time Off
Social - Company Holidays
Social - Leave of Absence
Social - Flexible Work Arrangements
Social - Recognition
Social - Training
Emotional – Employee Assistance Program
Emotional – Wellbeing Programs
Emotional – Family Support Programs
Financial – 401k
Financial – Life
Financial – Accidental Death & Dismemberment
Financial – Disability