Manager Consumer Insights - Portfolio of the Future

PepsiCo • Chicago, IL

4d • Onsite

About The Position

At PepsiCo, you’ll discover a place where our mission is to create smiles around the
world. With a portfolio of more than 500 beloved brands including Gatorade, Lay’s
and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who
collaborate to innovate and turn ideas into action. Driven by innovation and a focus
on creating joyful moments through food and drinks, our decisions are guided by
consumer centricity, creating opportunities for our associates to do meaningful work
and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and
empowers you to make an impact on your career and on the world around you.
The Pepsi Frito US Portfolio of the Future Consumer Insights team is the growth engine for human-centric, foresight driven decisions that lead to the next era of food experiences.
This role reports to the Director of ‘Future of Eating’ for Consumer Insights, and the team will work closely with senior cross functional stakeholders across marketing innovation, marketing, R&D, Shopper Insights and Product Design.
Everyone on our Portfolio of the Future Consumer Insights team contributes materially to delivering actionable recommendations that influence high impact key business decisions. We have 3 main responsibilities:
Innovation Strategy: Identifying and translating consumer and market trends into innovation strategy
Innovation Development: Leading the consumer agenda as a key input to our innovation development and optimization
Innovation Transformation: Identify, develop and champion new capabilities and ways of working to balance risk and rigor and drive efficiency in day to day decisions.

Requirements

• 5-7 years in marketing, insights, consumer research, consulting preferred
• Bachelor’s Degree (Required)
• This role must sit at one of our main HQ locations (Plano, TX or Chicago, IL)
• Experience setting and leading cross-methodology insights agendas, well versed in research methodologies and possesses the ability to apply research to address business challenges.
• Strong initiative and results orientation
• Ability to translate market dynamics to insight
• Strong influencing, communication, and storytelling skills
• Strong strategic thinking and problem solving
• Collaboration / teamwork skills; experience in matrix environment(s)
• Comfort with ambiguity and ability to adapt and prioritize
• Excellent project and budget management skills
• Bias for action

Nice To Haves

• Preferred experience with breakthrough innovation development
• Experience with scientific, nutrition-based research is a plus
• Experience in IRI/Nielsen scanner and panel data
• Preferred experience with brand strategy & positioning

Responsibilities

• Lead development of a robust, evolving understanding of Health trends, including consumer motivations, behaviors, unmet needs, and tradeoffs across eating occasions.
• Identify how health and wellness lifestyle adoption is changing frequency, portion size, satisfaction drivers, nutritional priorities, etc.
• Partner with analytics teams to leverage panels, consumption data, and emerging data sources to quantify behavior change and demand impact
• Translate health trend driven demand shifts into clear strategic implications for PFUS innovation pipelines and portfolio choices
• Identify white spaces and growth opportunities across formats, benefits, occasions, and usage moments
• Apply Jobs to Be Done, demand spaces, and cohort frameworks to reframe innovation opportunities through a Health Trending lens
• Lead consumer learning agendas for health and wellness trends that are relevant for innovation, including concept development, testing, optimization, and concept development.
• Evolve testing and learning approaches to reflect new consumption realities (e.g., smaller portions, higher expectations for satiety, nutrition, and enjoyment).
• Provide thought leadership on how to evaluate innovation success in a changing demand landscape.
• Serve as a trusted advisor to PFUS, Marketing, R&D, and Innovation leaders on various health and wellness trends, including GLP 1 implications and future demand.
• Drive outside in thinking and ensure insight to action translation across all stages of the innovation cycle.
• Effectively manage agency partners and internal stakeholders to deliver high quality, timely, and impactful insights.

Benefits

• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees