Senior Manager, Consumer Insights
About The Position
Act as a strategic advisor, aligning with decision makers to leverage insights as a competitive advantage. Harness digital agility and creativity to craft the consumer narrative, seamlessly integrating multiple insights. Lead initiatives that advance our brands and strengthen our reputation worldwide. Mentor and uplift emerging talent while pushing your own growth and influence. Put purpose into practice — embedding sustainability, access and social impact into every decision. Model the challenger mindset: question complexity, act with integrity and make things radically simple. Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.
Requirements
- 7+ Years Experience in Insights & Analytics; Proven background in consumer healthcare, FMCG, beauty/luxury, technology, or similar sectors.
- Strong ability to synthesize diverse research sources into actionable insights that inform organizational decision-making and drive business growth.
- Skilled in conveying insights and recommendations to senior leadership, influencing strategic decisions with clarity and impact.
- Expertise in translating complex data into compelling narratives tailored to various audiences, combining strategic insights with business acumen.
- Focused on driving strategic outcomes through influence, collaboration, and organizational savvy, with the ability to lead cross-functional teams.
- Deep passion for understanding consumer behavior, with specialized knowledge in consumer insights methodologies to guide data-driven decisions.
- Comfortable working in diverse, multicultural environments and familiar with digital-first brand-building strategies, including brand positioning, creative development, and innovation.
Responsibilities
- Advocate for a consumer-first mindset across teams, ensuring insights-driven decision-making that places consumers at the core of business strategies.
- Advise brand marketing teams, collaborating with R&D, analytics, digital, and sales to develop research plans that align with business objectives and drive growth.
- Monitor brand health and maintain a deep understanding of category trends and competitive understanding to guide strategic decisions.
- Lead initiatives leveraging digital-first audience insights, including social media feedback, to inform the consumer journey, creative development, and innovation. Use AI tools to enhance consumer insights and improve processes.
- Identify growth opportunities driven by consumer demand and trends, fostering a culture of design thinking within cross-functional teams to refine innovation ideas.
- Collaborate with cross-functional teams to define key business questions and develop consumer learning plans.
- Manage high-quality, cost-effective custom research, and synthesize data across multiple sources into actionable insights.
Benefits
- Employees may be eligible to participate in Company employee benefit programs.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
