Consumer Analytics & Insights Manager

Ocean Spray • Lakeville, MA

1d • Hybrid

About The Position

The Consumer Insights Manager will serve as the voice of the consumer throughout the organization to keep the consumer in the forefront of all of our decisions. By leading with the consumer, marketing can activate and develop meaningful and successful brand strategies, communication, marketing plans and new innovations. The ability to deploy strong consumer mindset & business acumen, synthesize marketplace trends, and to inspire and socialize insights across the organization are critical to success in this role. This role demands excellent business partnering skills and strong knowledge and expertise with classic and emerging research tools and methodologies. The Consumer Insights Manager plays a key role in the development and execution of Ocean Spray’s brand strategy by partnering with key stakeholders through the insight discovery and execution process. As part of the Insights Team, you will be an internal “voice of the consumer” and strategic business partner to the Ocean Spray marketing and innovation teams working to identify big ideas that drive significant growth for Ocean Spray.

Requirements

• Bachelors Degree required
• 8+ years of experience in Consumer Insights, Market Research, Analytics, or a related field
• Demonstrated history of leading complex insights initiatives that influence business decisions
• Proven track record of shaping business and brand strategy through deep consumer understanding via both custom and syndicated research, going above and beyond simply delivering the research results
• Expertise across both qualitative and quantitative research methodologies, with the judgment to determine the appropriate approach for complex business challenges
• Proven ability to synthesize multiple, disparate data sources into compelling business recommendations that drive measurable growth
• Evidence of strong analytical skills; ability to use research as a tool in decision making
• Ability to influence and lead within the organization as a functional research expert and thought partner – can both execute the research with rigor and influence business decisions with data
• Willingness to stretch outside of comfort zones and seek constant improvement of techniques via leveraging outside partners
• Willingness to develop self in both syndicated and custom research approaches
• Must exhibit evidence of strong empathy and experience with consumer observation and ethnographic research as well as both analytical and creative thinking abilities
• IRI/Nielsen experience
• Bachelor's or University Degree (Required)
• At least 5 Years of Experience

Responsibilities

• Serve as the voice of the consumer throughout the organization.
• Keep the consumer in the forefront of all decisions.
• Activate and develop meaningful and successful brand strategies, communication, marketing plans and new innovations.
• Deploy strong consumer mindset & business acumen.
• Synthesize marketplace trends.
• Inspire and socialize insights across the organization.
• Partner with key stakeholders through the insight discovery and execution process.
• Act as an internal “voice of the consumer” and strategic business partner to the Ocean Spray marketing and innovation teams.
• Identify big ideas that drive significant growth for Ocean Spray.
• Be embedded into the business team with a seat at the table representing the integrated voice of the consumer and market to ensure learnings are embedded in decision making.
• Provide an in-depth understanding of consumer, customer and market to provide insights that are embraced, acted upon and lead to business growth.
• Engage in the entire business needs, including market analytics, consumer, shopper and trends.
• Raise the business team’s consumer and analytic understanding for their business, fostering a continual learning environment.
• Challenge the status quo based on consumer learnings.
• Develop, manage and execute consumer insights learning plan to support brand strategies, innovations, communication and marketing plans.
• Identify key questions to solve for, appropriate research approaches/methodologies, and budgets in partnership with marketing.
• Lead vendor and agency partner research projects to select the best methodology and tools to maximize learning and gain value from projects.
• Incorporate macro trends into everyday activities and articulate how these trends influence our consumers mindset.
• Pull disparate pieces of data together to uncover insights and create concise and compelling stories to bring those insights to life.
• Manage and lead brand equity studies, positioning, communication testing, new product concept and product testing, and larger strategic projects such as consumer segmentations.
• Actively contribute and partner with marketing and other cross functional teams such as R&D and sales.
• Manage the research budget for respective business unit.

Benefits

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs
• Health, Dental and Vision insurance
• Health savings account
• Flexible spending account
• Life and accident insurance
• Employee assistance program
• Telehealth services
• 1:1 health coaching
• Supportive benefits for all the stages of your life
• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
• Short-Term Incentive/Performance bonuses
• Flexible scheduling options
• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
• Holiday pay for 12 holidays
• Career development and growth opportunities
• Tuition/Education assistance programs
• Access to LinkedIn Learning
• Scholarship programs for children of employees
• Parental leave
• Bright Horizons Family Solutions – Back-up care, tutoring, etc.
• Adoption assistance
• Bereavement leave
• Up to $300 fitness reimbursement
• Up to $300 massage reimbursement
• Employee appreciation events
• Employee discounts
• Charitable giving

What This Job Offers

• Job Type: Full-time
• Career Level: Manager