Director, Influencer Marketing - BeatBox

Anheuser-Busch • St. Louis, MO

2d • Onsite

About The Position

The Director of Influencer Marketing will lead influencer marketing initiatives and shape BeatBox’s social media strategy alongside the Brand and Social Media Directors. The Director of Influencer will be responsible for developing and executing social and influencer marketing strategies that align with our brand's goals and objectives, driving brand awareness, engagement, and growth through authentic branding and partnerships.

Requirements

• Proven experience in social & influencer marketing, with a track record of successful influencer partnerships and campaigns.
• Strong leadership and team management skills, with the ability to build, motivate, and guide a high-performing team.
• Excellent negotiation and contract management skills.
• Deep knowledge of social media platforms, trends, and best practices.
• Exceptional communication and interpersonal skills to foster strong influencer relationships.
• Analytical mindset with the ability to define and measure KPIs and ROI.
• Creative thinking and the ability to identify unique and impactful social/influencer opportunities.
• Strategic thinking and the ability to align influencer initiatives with overall brand goals.
• Proficiency in influencer marketing tools and platforms.
• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or relevant advanced degree is a plus.
• Minimum of 5-7 years of experience in influencer marketing, with at least 2-3 years in a leadership or managerial role.
• Proven success in developing and executing influencer marketing strategies for consumer brands.
• Experience in budget management and strategic planning.

Responsibilities

• Own influencer Budget and maximize ROI.
• Final Approval of Gifting Boxes aligned with Budget.
• Liaison bigger picture partnerships + PR/Press opportunities.
• Oversee finance invoices, contracts, W9's.
• Manage negotiations/ pitch calls with potential partners.
• Final approval on all contracts drafted and executed by influencer manager.
• Ensure all influencer agreements adhere to standard marketing policies and branding policies.
• Develop and execute comprehensive influencer marketing strategies that align with the brand's marketing goals and objectives.
• Negotiate contracts and partnerships with influencers, ensuring mutually beneficial terms and deliverables.
• Oversee influencer campaign planning, execution, and performance analysis, optimizing strategies for continuous improvement.
• Define KPIs and metrics to measure the success and ROI of social and influencer marketing campaigns, providing regular reporting to senior management.
• Work closely with cross-functional teams, including marketing, social media, public relations, and creative departments, to integrate influencer campaigns into overall marketing efforts.

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

What This Job Offers

• Job Type: Full-time
• Career Level: Director