Director, Influencer & Affiliate Business Development

Gen3 Marketing LLC•Whitpain Township, PA

3d•Hybrid

About The Position

Are you a high-performing sales leader ready to drive meaningful growth in the evolving performance marketing industry? Gen3 Marketing is seeking a dynamic Director, Business Development, to accelerate new business acquisition, with a primary focus on influencer marketing solutions and a strong, integrated emphasis on affiliate-driven revenue. This role is centered on winning new clients through an influencer-first lens—helping brands unlock growth through creator partnerships, social commerce, and performance-driven storytelling. A deep understanding of affiliate marketing is essential, both as a standalone channel and as a critical performance layer within influencer programs. The ideal candidate can confidently position and sell integrated influencer + affiliate solutions that drive measurable, full-funnel impact.

Requirements

Deep experience selling influencer marketing and affiliate marketing solutions, with a clear understanding of how the channels work independently and together
Proven track record of closing net-new business across affiliate, influencer, or performance marketing engagements
Strong expertise in affiliate marketing fundamentals, including partner models, commissioning strategies, attribution, and platform ecosystems
Experience selling influencer-affiliate hybrid programs (e.g., ShopMy, LTK) and performance-based creator partnerships
Experience selling or structuring social commerce and creator-led conversion programs, especially within platforms like TikTok Shop
Understanding of brand ambassador / creator community strategies and their role in driving sustained engagement and revenue
Experience navigating complex organizations with a consultative, relationship-first sales approach
Strong pipeline generation skills across cold outreach, networking, and partner-driven referrals
A true hunter mindset, with a passion for building and closing high-value opportunities
Exceptional storytelling and communication skills, with the ability to position influencer and affiliate as complementary growth drivers
Familiarity with Sandler, Challenger, or similar sales methodologies is a plus

Responsibilities

Lead new client acquisition with a primary focus on influencer marketing solutions
Position and sell integrated influencer + affiliate programs, with a strong emphasis on performance, attribution, and ROI
Drive affiliate-led opportunities, including standalone affiliate engagements and influencer-affiliate hybrid programs
Sell and develop social commerce programs (e.g., TikTok Shop) that connect creator content directly to conversion
Own and execute the full sales cycle—from prospecting through close—delivering consultative, insight-led solutions
Build and manage a robust pipeline through a mix of inbound conversion and proactive outbound strategies
Translate client goals into integrated influencer + affiliate strategies that align with broader marketing objectives
Partner cross-functionally to ensure seamless handoff from sale to onboarding and campaign execution
Maintain early-stage client relationships (first 12 months) to identify expansion opportunities
Represent Gen3 Marketing at industry events, with a focus on thought leadership in influencer, affiliate, and creator commerce
Track, manage, and forecast pipeline activity accurately within HubSpot

Benefits

Hybrid work and remote work options are available outside of head office locations
Flexible work hours
Summer Fridays
Insurance coverage with cost incentives
Paid parental leave benefits
Advancement opportunities
Ongoing training and development opportunities
Opportunities to travel
401K contribution matching plan after 6 months (US Only)
Company sponsored events