Associate Manager - Influencer & Affiliate Marketing
About The Position
This role will support the evolution and expansion of American Eagle’s influencer network and creator commerce ecosystem. This position will blend creative trend-spotting with data-driven strategies to scale a high-performing roster of creators, manage pivotal agency and platform partnerships (including LTK, ShopMy, and TikTok Shop), and execute impactful seasonal campaigns. Acting as a critical cross-functional connector, this role will partner with marketing, merchandising, and media teams to build best-in-class, full-funnel programs that deepen brand loyalty, amplify social advocacy, and drive measurable incremental revenue.
Requirements
- 4+ year experience of agency or in-house social media or public relations preferred.
- Experience in building and maintaining influencer relationships.
- Familiarity with the American Eagle brand and its target demographic.
- Ability to report on influencer deliverables and results on a weekly, seasonal, campaign, annual and one-off basis.
- Strong prioritizing, interpersonal, presentation and problem-solving skills.
- Strong verbal and written communication skills.
- Demonstrated collaborative skills and ability to work well within a team.
- Ability to work in a fast-paced and deadline-oriented environment.
- Self-motivated and proactive.
- Critical attention to detail, deadlines and reporting.
- Strong interest in fashion, social media and the Gen-Z zeitgeist.
- Ability to think creatively and out-of-the-box.
Responsibilities
- Proactively source, onboard, and nurture a high-performing roster of creators to act as long-term brand advocates and direct revenue drivers.
- Manage relationships and campaigns with key agency partners and platforms (LTK, ShopMy, TikTok Shop, etc.) to ensure program growth and success.
- Conceptualize and execute seasonal influencer campaigns that create impact.
- Track and monitor all influencer campaign performance including spearheading recap reports.
- Make our influencer campaigns smarter and better each season.
- Keep a pulse on fashion trends, culturally relevant events, entertainment industry and celebrity news.
- Monitor influencer & social commerce trends, and remain current with the latest social, influencer & community platforms.
- Work cross-functionally with marketing, merchandising and business strategies to ensure that key product initiatives, events, collaborations, etc. are the foundation for influencer outreach and partnerships.
- Partner closely with social platforms and internal media teams to create best-in-class, full-funnel programs.
- Supervise and process product sampling orders through warehouse, online or store pulls.
Benefits
- Generous employee discount
- Summer Fridays
- Casual dress code
- Hybrid schedule
- FOMO events (Exciting company-wide events)
- health care benefits (including medical, vision, and dental)
- wellness benefits
- 401(k) retirement benefits
- life and disability insurance
- employee stock purchase program
- paid time off
- paid sick leave
- parental leave and benefits
- discretionary bonuses
- other incentives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
