Director, iLottery Marketing & Communications

Aristocrat Technologies • Las Vegas, NV

8d

About The Position

The Director, iLottery Marketing & Communications leads coordinated product marketing, communications, and go-to-market strategies for Aristocrat’s iLottery business. The role sits within Global Regulated Marketing and reports directly to the Vice President, Global Product Marketing. It connects product strategy, customer needs, market context, commercial priorities, and reputation considerations to strengthen Aristocrat’s reputation with lottery customers and decision-makers.

The Director owns the iLottery narrative and audience strategy and partners with the broader Communications organization on enterprise standards, media engagement, and reputation priorities. As the iLottery subject matter expert for Corporate Affairs and Marketing (CAM), the Director coordinates across operational leaders, talent, and functional teams, providing clear context and messaging and turning complex information into engaging stories and practical tools.

The role leads marketing and communications planning for priority launches and initiatives, supports commercial and business development opportunities, and guides consistent messaging across customer, government, executive, media, and internal audiences. It also presents strategies, investment needs, results, risks, and recommendations to senior leaders, and may represent the enterprise at trade shows, customer events, and industry conferences as needed.

Requirements

• At least 10 years of progressive experience across product marketing, communications, go-to-market strategy, public affairs, government relations, content marketing, or related fields.
• Demonstrated ability to lead coordinated product marketing and communications strategies for complex platforms, products, services, or market initiatives.
• Experience engaging government, regulatory, public-sector, institutional, or similarly complex collaborator audiences, with sound judgment in highly governed environments.
• Product marketing experience encompassing positioning, messaging, value propositions, launch preparation, lifecycle marketing, sales support, market research, and customer proof development.
• Experience developing executive communications, thought leadership, industry content, media narratives, customer communications, and coordinated channel plans in collaboration with Communications teams.
• Understanding of B2B decision-making, procurement, and RFP settings, and ability to connect product features with customer results, business priorities, and market conditions.
• Ability to manage complex cross-departmental efforts, bring clarity to teams, handle dependencies, and influence decisions without direct authority.
• Strong writing, presentation, facilitation, and executive communication skills, including the ability to convey technical, policy, and market details clearly, succinctly, and persuasively.
• Strong analytical skills and comfort using market intelligence, customer feedback, campaign results, performance data, and competitive insights to build recommendations and improve outcomes.
• Good judgment and strong attention to detail when working with claims, proof points, customer data, regulated communications, reputation considerations, and approval processes.

Nice To Haves

• Experience in lottery, gaming, regulated technology, fintech, public-sector technology, or another complex B2B environment.

Responsibilities

• Lead the coordinated iLottery marketing and communications strategy, aligning it with business objectives, customer needs, commercial opportunities, market dynamics, and Aristocrat’s broader story.
• Serve as the primary iLottery marketing and communications subject matter expert across Global Regulated Marketing and CAM, advising on audiences, messaging, timing, channels, risks, and opportunities.
• Develop differentiated positioning, messaging, value propositions, proof points, and narrative architecture for iLottery platforms, products, content, services, and priority initiatives.
• Own iLottery go-to-market communications in close partnership with Corporate Communications, including audience strategy, executive messaging, thought leadership, industry storytelling, announcements, media opportunities, and reputation-building programs.
• Ensure product marketing, customer communications, Government Affairs messaging, executive communications, paid and owned campaigns, events, and sales enablement maintain a consistent market narrative.
• Coordinate cross-functional CAM activity, involving relevant functional leaders and specialists, providing context and materials, and maintaining alignment throughout delivery.
• Partner with Government Affairs on market education and engagement, policy and legislative context, jurisdiction-specific considerations, and communications supporting priority market opportunities.
• Translate iLottery capabilities and customer outcomes into clear narratives for lottery operators, government collaborators, regulators, policymakers, industry associations, commercial partners, executives, and internal teams.
• Own go-to-market planning for priority iLottery launches and initiatives from early planning through launch readiness, activation, adoption, and post-launch optimization.
• Collaborate with Product, Commercial, Sales, Business Development, Customer Success, and regional teams to understand roadmaps, procurement cycles, customer priorities, RFP considerations, competitive activity, and market opportunities, and turn those inputs into targeted recommendations and deliverables.
• Support RFP and business development efforts with targeted messaging, value propositions, proof points, presentations, executive briefings, and market-facing materials.
• Build and maintain sales and partner enablement resources, including product briefs, pitch materials, launch toolkits, messaging frameworks, customer-facing content, briefing books, talking points, FAQs, and reusable content structures.
• Partner with Customer Marketing, Digital/MarTech, Paid Media, and Analytics teams on integrated B2B programs that build awareness, consideration, and preference before formal procurement cycles and support measurable engagement.
• Guide iLottery content and messaging across conferences, customer forums, executive engagements, trade publications, digital experiences, newsletters, social channels, and supporting assets in partnership with responsible functional teams.
• Establish briefs, priorities, governance, timelines, dependencies, owners, and approval paths so teams can deliver accurate, on-brand, compliant, customer-ready work efficiently.
• Present marketing and communications strategies, investment needs, results, risks, trade-offs, and recommendations to senior leaders and business partners.
• Support and attend trade shows, customer events, and industry conferences as needed to represent the enterprise and advance portfolio product marketing priorities.

Benefits

• Potential eligibility, depending on role and location, for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed