Director I, Video Production

American Medical Association • Chicago, IL

1d • $128,906 - $169,241 • Hybrid

About The Position

The Director I, Video Production leads the planning and execution of patient-focused video content that advances the American Medical Association’s mission and brand. The role oversees end-to-end production, from creative development and scripting through budgeting, scheduling, production, post-production, and distribution across digital channels. It works with physicians, subject matter experts, internal teams, organizational leadership, and external production partners to turn complex healthcare information into engaging, accessible, patient-centered storytelling.

The position contributes to video strategy, manages large-scale productions across multiple locations, and oversees content for platforms such as YouTube, social media, websites, and streaming services. It uses audience engagement data and performance metrics to improve content reach and impact, establishes production workflows and quality standards, and monitors industry trends and emerging formats. The role also manages and develops staff, including setting objectives, evaluating performance, and supporting employee career development.

This is a hybrid position based in the AMA’s Chicago office, requiring three days per week in the office, with some travel. The role is exempt and offers a salary range of $128,906 to $169,241, with eligibility to participate in an incentive plan. The AMA describes itself as a nonprofit professional association and an equal opportunity employer.

Requirements

• Bachelor’s degree.
• At least 10 years of progressive experience in video production, digital content creation, or media leadership.
• At least 3 years of people-management experience.
• Demonstrated success producing engaging video content for diverse digital audiences across YouTube and major social media platforms.
• Experience managing complex, multi-location video productions involving multiple stakeholders and competing priorities.
• Experience coordinating and overseeing external production partners, agencies, and vendors.
• Deep understanding of video distribution platforms, audience engagement strategies, platform-specific content formats, and performance analytics.
• Strong leadership, project management, communication, and budget-management skills.
• Some travel is required.

Nice To Haves

• Experience optimizing sites and features for search (SEO).
• Experience implementing tracking code for Google Analytics.
• Experience with storyboarding, scripting, on-location and in-studio production, camera, lighting, audio, directing subjects, sound design, and audio recording.
• Experience with Adobe Creative Suite, including Photoshop, Premiere, Audition, and After Effects.
• Experience in healthcare, patient education, membership organizations, or mission-driven content environments.

Responsibilities

• Lead planning and execution of patient-focused video content for consumer audiences, advancing the organization’s mission and brand.
• Contribute to the organization’s overall video and production strategy.
• Manage large-scale video productions from concept through final delivery, coordinating shoots across multiple geographic locations and maintaining consistent quality, messaging, and production standards.
• Direct creative development, scripting, budgeting, scheduling, talent coordination, production, post-production, and distribution for patient-focused video projects.
• Oversee production of video content for YouTube, social media, websites, streaming services, and other digital outlets.
• Develop platform-specific content strategies based on audience behaviors and knowledge of established and emerging digital channels.
• Partner with physicians, subject matter experts, marketing teams, and organizational leadership to create engaging, accessible healthcare storytelling.
• Build and maintain relationships with production companies, freelance talent, agencies, and vendors; negotiate contracts and oversee partner performance, schedules, and budgets.
• Analyze content performance and audience engagement data to optimize creative approaches and improve reach and impact.
• Establish and enforce production workflows, quality standards, and brand guidelines.
• Monitor industry trends, audience preferences, video technologies, platform algorithms, and emerging content formats.
• Lead, mentor, and manage staff; set objectives, evaluate performance, foster collaboration, and develop staff knowledge and skills.
• Perform other responsibilities as assigned.

Benefits

• Eligible to participate in an incentive plan.
• The job posting refers applicants to the AMA’s benefits offerings but does not specify individual benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director