Associate Director of Video Production

Baylor University • Waco, TX

1d

About The Position

Baylor Athletics is seeking a motivated, creative, and service-oriented team player to join its Brand Engagement team as Associate Director of Video Production. The role drives Baylor storytelling across social, digital, and in-venue platforms to elevate the brand, deepen fan engagement, and support revenue-generating initiatives. The position serves as a lead content producer for assigned sport programs and contributes to Baylor’s integrated Brand Engagement ecosystem. The ideal candidate has a strong understanding of video production, social-first content strategy, and the evolving landscape of college athletics.

The successful candidate will create video and photography content for assigned sports and broader athletics initiatives, including primary oversight of Baylor Volleyball and Baylor Baseball. The role includes travel to away competitions and, as needed, postseason and championship coverage, as well as support for in-venue production. The position collaborates across athletics teams and with Playfly Sports on sponsored content and partnership obligations.

A bachelor’s degree and less than one year of relevant work experience are required. A bachelor’s degree, two years of relevant work experience, and demonstrated experience in sports videography, editing, and digital content strategy are preferred. Applicants must be currently authorized to work in the United States on a full-time basis.

Requirements

• Bachelor’s degree.
• Less than one year of relevant work experience.
• Currently authorized to work in the United States on a full-time basis.
• Strong understanding of video production, social-first content strategy, and the evolving landscape of college athletics.

Nice To Haves

• Bachelor’s degree and two years of relevant work experience.
• Demonstrated experience in sports videography, editing, and digital content strategy.

Responsibilities

• Create high-impact video content tailored for social media, digital platforms, and in-venue experiences.
• Serve as lead video producer for assigned sport programs, including primary oversight of Baylor Volleyball and Baylor Baseball, while supporting additional sport programs and key initiatives across Baylor Athletics.
• Travel to away competitions for assigned sport programs.
• Capture video and photography assets to support storytelling and brand consistency.
• Develop and execute content strategies that drive fan engagement, attendance, and brand growth.
• Contribute to @BaylorAthletics and sport-specific social media initiatives with a social-first mindset.
• Support student-athlete storytelling and personal brand development through creative content.
• Collaborate with Playfly Sports to develop sponsored digital content and fulfill partnership obligations.
• Assist in identifying and executing new digital sponsorship opportunities through content.
• Shoot and produce video content at home events and other key athletic competitions, and travel for postseason and championship coverage as needed.
• Support in-venue production needs as part of the broader fan experience strategy.
• Work closely with Branding and Creative Services, Athletics Communications, and Marketing & Fan Experience to ensure alignment across content efforts.
• Contribute to an integrated content ecosystem that supports Baylor Athletics’ broader Brand Engagement goals.
• Perform all other duties as assigned.
• Comply with all University policies.
• Maintain regular and punctual attendance.

Benefits

• Medical, dental, and vision insurance.
• Generous time off.
• Tuition remission.
• Outstanding automatic retirement contributions. The posting does not specify a retirement plan match.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level