Director, HPV Global Vaccines Marketing, HCC Strategy & Activation

MSD•North Wales, PA

10d•$190,800 - $300,300•Hybrid

About The Position

The Director, HPV Global Vaccines Marketing, HCC Strategy & Activation is a global marketing leadership role accountable for the global healthcare consumer (HCC) strategy for the adolescent and adult HPV vaccines business. The role leads strategy development and activation across priority cohorts, translating consumer insights into strategic choices, quarterly and annual priorities, and measurable outcomes. It works closely with cross-functional global, regional, and local teams, HCP strategy partners, and external creative and media agencies to support vaccine adoption and effective omnichannel execution. The position leads global campaign and influencer-platform development, ensuring that content, channels, resources, and tactics align with the customer experience plan and market needs. It also directs agency workflows from insight and brief development through approval and delivery. The role reports to the Executive Director and is based primarily in Upper Gwynedd, Pennsylvania, with Rahway, New Jersey also listed as a location. The work arrangement is hybrid, with travel required.

Requirements

Bachelor's degree (BA/BS).
At least 7 years of brand marketing experience.
At least 10 years of progressive experience in vaccines or biopharmaceuticals.
Strong leadership and collaboration skills, including influencing with and without authority and working across cross-functional teams.
Demonstrated success in global marketing or commercial strategy roles.
Strategic and innovative thinking, a learning orientation, and a desire for excellence.
Exceptional verbal, written, and presentation communication skills.
Ability to work in ambiguous situations and overcome challenges.
Ability to process, integrate, and succinctly communicate large amounts of information, with comfort in data analytics and data-driven decision-making.
Demonstrated expertise in customer-centric brand development, agency management, and global campaign development, delivery, and localization.
Ability to work in a hybrid setting and collaborate with team members in different locations and time zones.
Must work in full compliance with applicable local, national, and Company policies, rules, and regulations.
Required skills listed: Agile Methodology, Brand Messaging, Creativity, Digital Marketing, Direct Marketing, Financial Acumen, Market Development, Market Research, Pricing Strategies, Professional Networking, and Strategic Thinking.

Nice To Haves

MBA or MS degree.
Global, country, and/or regional marketing experience.
Vaccines commercial experience, preferably in sales and marketing.
Track record of successfully competing in different markets and developing new markets and/or channels.
Knowledge of digital platforms for consumer engagement and analytics.
Experience providing commercial input on activities such as business readiness reviews, market research, and agency partner management.

Responsibilities

Lead the evolution of HCC strategy across priority cohorts, translating insights into strategic choices, quarterly and annual priorities, and measurable outcomes.
Work with cross-functional teams and agency partners to integrate consumer insights and market trends into global strategy.
Partner with the HCP strategy lead to ensure strategic alignment across HCC and HCP channels.
Lead global HCC activation strategies across the vaccine adoption funnel, including awareness, familiarity, intent, and conversion, and enable markets to execute omnichannel activation effectively.
Work with cross-functional teams and agency partners to identify leading and lagging indicators for targeted activation.
Apply the Company's marketing framework to ensure strategic direction and consistency in segmentation and personas, content and channel strategy, and alignment of resources and tactics to the customer experience plan.
Lead evolution of the master-brand global HCC campaign with creative agency partners, responding to consumer insights and collaborating with key markets and regions.
Develop key and core campaign assets aligned to market needs.
Lead expansion of the HCC influencer global platform with creative and media agency partners, based on in-market experience and insights and in partnership with key markets and regions.
Manage day-to-day engagement with creative and media agency partners and direct workflows from insight and brief development through development, approval, and delivery, where applicable.