Associate Director Marketing - US Pediatric Vaccines Brand Strategy Lead

MSD • North Wales, PA

3d • $142,400 - $224,100

About The Position

The US Pediatric Vaccines team is seeking a strategic and results-oriented marketer to serve as Brand Strategy Lead for key brands. The role is responsible for developing and executing brand strategies that drive business performance, customer engagement, and long-term portfolio growth. It involves cross-functional leadership and collaboration across Commercial, Sales, Medical, Market Research, Finance, Operations, and Global teams. The Brand Strategy Lead uses customer insights, analytics, and market dynamics to inform strategic decisions and deliver impactful commercial initiatives.

Requirements

• Bachelor's degree.
• 5+ years of experience in marketing, sales, commercial strategy, market research, consulting, or related healthcare/pharmaceutical fields.
• Demonstrated success developing and executing brand strategies.
• Strong analytical, strategic, and problem-solving skills.
• Proven ability to influence and lead cross-functional teams.
• Excellent communication and presentation skills.
• Required skills: Adaptability, Brand Management, Content Creation, Creativity, Cross-Functional Leadership, Customer Insights, Digital Consumer Engagement, Digital Marketing, Market Research, Market Segmentation, Omnichannel Marketing, Product Launches, Product Management, Strategic Planning, and Strategic Thinking.

Nice To Haves

• MBA or advanced degree.
• Prior experience in vaccines.
• Understanding of US commercial and regulatory requirements.

Responsibilities

• Lead development and execution of brand and portfolio strategies.
• Translate customer, market, and business insights into actionable growth plans.
• Drive annual business planning, forecasting, and performance management.
• Lead integrated marketing and customer engagement initiatives.
• Partner with cross-functional stakeholders to deliver key business objectives.
• Monitor market trends, competitive activity, and customer needs to identify opportunities and risks.
• Develop recommendations and presentations for senior leadership.
• Manage agency partners, budgets, and strategic projects to ensure execution excellence.

Benefits

• Medical, dental, vision healthcare, and other insurance benefits for employees and family.
• Retirement benefits, including 401(k).
• Paid holidays.
• Vacation.
• Compassionate and sick days.
• Eligible for an annual bonus and long-term incentive, if applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Director