The Director of Health & Fitness is responsible for defining and leading Planet Fitness' enterprise fitness strategy across clubs, digital experiences, fitness programming, education, content, and emerging wellness initiatives. This role serves as the organization's primary fitness subject matter expert and trusted advisor on topics including exercise science, strength training, healthy aging, recovery, nutrition, behavior change, weight management, and overall wellness. The Director of Health & Fitness partners closely with Operations, Marketing, Product, Franchise Support, Corporate Clubs, Communications, Analytics, and Member Experience teams to develop innovative fitness experiences that enhance member engagement, confidence, and long-term exercise adherence. This individual also serves as the functional leader of the Planet Fitness Trainer network and plays a key role in identifying, developing, and implementing new fitness programs, concepts, and wellness initiatives across the Planet Fitness system. This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.
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Job Type
Full-time
Career Level
Director