Director, Health and Welfare Growth Enablement
About The Position
The Director, Health and Welfare Growth Enablement will build and enhance Fidelity Investments’ benefits administration engagement and communication offerings. The role supports growth of the Health and Welfare Benefit Administration business by helping implement go-to-market strategies and supporting clients in solution implementation. The position guides product exploration and strategy, develops coordinated go-to-market plans, shapes product positioning and messaging, and serves as a product-area specialist for teams across the enterprise. It also supports product readiness, internal training, centralized communications and collateral, coordinated deployment, and adoption by sales, implementation, and client-facing teams. The Director defines and tracks performance measures and uses data to drive continuous improvement. Fidelity Health offers products and services intended to assist customers with health care benefits. Fidelity is transitioning toward a full-time onsite working model through a phased rollout across regions and roles; onsite expectations vary and may evolve. Fidelity will not provide immigration sponsorship for this position.
Requirements
- Bachelor’s degree required.
- At least 7 years of experience in go-to-market planning, marketing and product positioning and messaging, product development, and/or benefits communications consulting.
- At least 5 years of experience in financial services, third-party benefit administration, or employer servicing.
- Understanding of employer-provided benefits such as medical, dental, vision, retirement, HSA/FSA, and voluntary benefits.
- Ability to navigate complex organizations and work with cross-functional teams across multiple business units.
- Strong strategic competence and a customer-centric viewpoint.
- Clear communication skills and comfort engaging with management at all levels, clients, and external audiences.
- Ability to lead, influence, and motivate colleagues and peers without formal authority.
- Intellectual curiosity and ability to model a culture of learning and mentoring.
- Strategic, long-term problem-solving ability while maintaining speed of execution.
- Ability to prioritize multiple tasks, meet deadlines, and deliver business results.
Nice To Haves
- Experience with health-related benefits and administration.
Responsibilities
- Guide product exploration through user research, competitive analysis, industry trends, customer and internal stakeholder input, and internal specialists to establish a vision and customer-centric product strategy.
- Lead coordinated go-to-market strategy development, including customer targeting and fit, packaging and pricing, and channel distribution options.
- Collaborate with marketing to develop product positioning and messaging that communicates value to target audiences.
- Serve as the product-area specialist for enterprise collaborators, including marketing, relationship management, sales, communication consultants, and workplace consulting.
- Ensure product preparedness and promote organization-wide internal training, including an endorsed service structure, RFI/RFP materials and positioning, sales readiness, and client-team readiness.
- Create and maintain centralized communications and collateral.
- Collaborate with the deployment team on a seamless, bundled deployment approach, considering launch timing, coordination opportunities with other products, and ease of use for the field.
- Support sales, implementation, and client-facing teams to drive product adoption and client satisfaction.
- Define and track efficiency measures and key performance metrics, including adoption, use, engagement, efficiency, client retention, and client satisfaction; use data for continuous improvement.
Benefits
- Comprehensive health care coverage
- Emotional well-being support
- Market-leading retirement benefits
- Generous paid time off
- Parental leave
- Charitable giving employee match program
- Educational assistance, including student loan repayment, tuition reimbursement, and learning resources
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What This Job Offers
Job Type
Full-time
Career Level
Director
