Director, Head of HCP Engagements - Rheumatology

Takeda•USA - MA - Virtual, MA

5d•$177,000 - $278,080•Remote

About The Position

The Director, Head of HCP Engagements leads the overall strategic direction and performance management for a new product launch and champions Takeda’s culture and values. Reporting to the Head of US Dermatology & Rheumatology Franchise, this role is an integral member of the franchise commercial team and develops a vision to establish Takeda as a leader in professional engagements. The Director works closely with cross-functional teams, executive leadership, and external stakeholders, fostering trust and commitment to excellence within the team. The position establishes and leads a centralized professional engagement strategy and execution function for the franchise. It oversees professional education and medical education marketing initiatives, engagement with external experts, brand strategy and innovative tactics, people leadership, KOL development and insight generation, regional and local congress planning, best-practice sharing, cross-functional compliance, and budget management. The role is classified as remote and involves approximately 60–70% travel, with some weekend and/or international travel potentially required.

Requirements

Bachelor’s degree.
Commercial pharmaceutical experience in psoriatic arthritis, including in-depth understanding of the disease state, treatment paradigms, and future trends.
At least 10 years of marketing, sales, and/or related commercial experience in the pharmaceutical industry, including at least 4 years in commercial pharmaceutical marketing.
Experience developing KOL engagement plans and managing KOL relationships, with the ability to liaise comfortably with these customers.
Ability to anticipate and adapt to fast-changing market dynamics.
Strong leadership skills, including setting direction, generating commitment, identifying and resolving issues, and evaluating risk.
Ability to collaborate effectively with cross-functional teams and influence without authority.
Analytical, problem-solving, and strategic-thinking skills.
Financial management and budgeting capabilities.
Willingness and ability to travel approximately 60–70% to support team development, attend congresses, and engage with key stakeholders; travel may include overnight stays of one or several nights, and some weekend and/or international travel.

Nice To Haves

Advanced degree (MBA, MA/MS, PharmD, or similar).
Client/customer relationship management experience.
New product launch experience.

Responsibilities

Establish and lead a centralized professional engagement strategy and execution function for the franchise.
Develop the professional engagement strategy and oversee its execution for a new product launch, managing internal and external stakeholders and leading cross-functional teams.
Develop the professional education strategy and manage medical education marketing initiatives for a new product launch, including creation, implementation, and accountability for interactions and feedback with external experts.
Collaboratively lead the development and execution of brand strategies and innovative tactics intended to drive sales, expand market share, and enhance profitability.
Lead and oversee a team responsible for professional engagement and education strategy, congress strategy and execution, and sponsorship process execution; build and develop a team of thought leader liaisons.
Identify, cultivate, and maintain relationships with national and regional KOLs and advisors, and develop engagement strategies for appropriate KOL partnerships.
Engage KOLs to provide internal team training on disease state, product, and market dynamics, and external HCP/Ambassador training on disease state and product education.
Monitor KOL insights about market dynamics, disease state, treatment patterns, and the competitive landscape; structure and share insights to inform the brand plan and tactical execution.
Manage use of an HCP engagement tracking platform to identify appropriate HCPs for fee-for-service activities based on relevant qualifications and expertise.
Use insights and trends to lead development and implementation of regional strategies, tactics, and training solutions with franchise, marketing, training, and field counterparts.
Ensure content, disease-state and product messaging, resources, platforms, and execution align with franchise strategy and strategic imperatives for the intended audience.
Define and execute local and regional congress strategies aligned with brand priorities.
Promote innovative commercial ways of working by leveraging technology, customer insights, field observations, and continued education; seek insights, best practices, and synergistic opportunities with internal and external partners.
Partner with legal, regulatory, and ethics and compliance teams to ensure activities comply with policies and regulations.
Manage the budget and accountability for Professional Engagement projects and Annual Plan Commitments, including spending against budget and forecast, monthly accruals, and reporting; identify opportunities to optimize spending and program performance.