Director, HCV Marketing Promotions

Gilead Sciences•Foster City, CA

About The Position

At Gilead, we are dedicated to creating a healthier world by tackling diseases such as HIV, viral hepatitis, COVID-19, and cancer through relentless development of therapies and ensuring global access. The company values collaboration, determination, and a relentless drive to make a difference, recognizing employees as their greatest asset. Gilead fosters an inclusive environment where employees are developed and empowered. This role is for an experienced marketer to champion HCV Promotions for healthcare providers, reporting directly to the Senior Director, HCV Marketing. The position involves a leadership role in shaping and executing innovative marketing strategies to optimize promotions across personal and non-personal channels for a market-leading brand. The ideal candidate will be highly collaborative, coachable, perceptive, an analytical problem solver with a track record in the pharmaceutical or biopharmaceutical industry, comfortable with ambiguity, a team player, inclusive, and trustworthy, always prioritizing patients. Key responsibilities include driving bold creative campaigns to educate HCPs, developing compelling stories from clinical data, and translating data-driven insights into impactful promotional programs.

Requirements

Track record of developing successful pharmaceutical/biotech marketing strategies, with HCP Promotions experience preferred.
Expertise leading the development of pharmaceutical promotional tools for use in personal and non-personal promotions channels.
Experience collaborating with and inspiring sales team members.
Proven ability to leverage market insights from multiple data sources to uncover needs, informing brand strategy and translating into tactics.
Development of KPIs and implementation of systematic monitoring plans to closely track promotional effectiveness and optimize marketing mix.
Strong leadership and collaboration skills in cross-functional environments.
Deep understanding of U.S. regulatory requirements and their impact on HCP marketing.
Strong written, verbal, and interpersonal communication skills across a variety of audiences.
Ability to successfully manage external agencies to develop programs and materials.
Demonstrated ability to manage budgets, with an understanding of budget planning and tracking.
Responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively.
Ability to lead by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude.
Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience

Nice To Haves

10+ years of experience in pharmaceutical marketing, including with mature brands.
Field Sales experience.
Pharmaceutical HCP Promotions experience.
Advanced degree (MBA, PharmD, PhD, MD).
Experience in digital and e-Marketing tactics, including metrics and optimization.
Experience in infectious disease or other specialty therapeutic areas.
Experience with advocacy, health systems, and community engagement is a plus.

Responsibilities

Lead development of U.S. HCP personal promotion strategy and executional plan ensuring alignment with brand objectives and evolving market dynamics.
Develop and refresh HCP promotional campaigns, ensuring relevance and resonance with HCPs.
Create materials for HCP personal promotion in partnership with Sales Leadership, including call flows, objection handling, and sales tools tailored to a mature brand.
Collaborate with Learning & Development to define Sales training objectives and content as well as support execution of workshops at national sales meetings.
Oversee HCP non-personal tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, email marketing to optimize success of the brand.
Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into action.
Generate and synthesize insights from multiple data sources to inform strategic decisions and optimize promotional impact.
Define and track marketing KPIs, using data to drive continuous improvement and performance optimization.
Serve as a core team member for brand strategy and annual plan of action development.
Effectively manage multiple agency relationships and budgets, ensuring high-quality output and fiscal discipline.
Manage Medical-Legal-Regulatory review committee discussions to ensure promotional tools and communications are compliant with all relevant laws, regulations, and internal policies.