Director, HCP Marketing

Otsuka Pharmaceutical Co., Ltd. • Princeton, NJ

27d • $186,489 - $278,875 • Onsite

About The Position

The Director, HCP Marketing is responsible for developing and executing the healthcare provider (HCP) engagement strategy for an upcoming launch in Schizophrenia. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs. The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
• 8+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement; launch experience preferred
• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred
• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs
• Strong analytical skills, with the ability to leverage data and insights to refine marketing execution
• Demonstrated ability to plan and manage large investments and marketing budgets to optimize overall ROI
• Excellent collaboration and communication skills, with experience working in cross-functional teams
• Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives

Nice To Haves

• MBA preferred
• launch experience preferred
• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred

Responsibilities

• Develop and execute a comprehensive HCP strategy, ensuring alignment with brand objectives and competitive positioning.
• Drive alignment between clinical teams and marketing efforts to effectively translate clinical data into compelling commercial messaging.
• Collaborate with sales leadership on developing strategic field direction that supports successful launch and growth.
• Lead development of promotional tools and training resources.
• Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.
• Partner with medical and sales teams to identify and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence.
• Lead the development and execution of a comprehensive KOL engagement plan.
• Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.
• Build and lead a high-performing team responsible for HCP marketing, overseeing strategy development, promotional planning, and campaign execution.
• Establish and track key performance indicators (KPIs) to assess launch effectiveness and optimize promotional investments.
• Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

Benefits

• Comprehensive medical, dental, vision, prescription drug coverage
• company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance
• tuition reimbursement
• student loan assistance
• a generous 401(k) match
• flexible time off
• paid holidays
• paid leave programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director