Director, HCP Marketing Promotions, Brukinsa
About The Position
The Director of Marketing Promotions is responsible for the development, implementation, management, and execution of the promotional strategy to support current and future indications for BRUKINSA. This role involves assisting in the execution of the US promotional strategy, including product positioning, message development, personal and non-personal promotions, and customer segmentation and targeting. The position requires collaboration across the organization to develop a robust tactical plan, establishing and maintaining relationships with Sales leadership, and partnering with Business Analytics to assess promotional effectiveness. The role also involves analyzing the business landscape for customer and competitor insights, leading conference asset strategy, and ensuring compliance with company guidelines and local laws.
Requirements
- BA/BS Degree with 10 + years of overall experience and 7 + years of marketing experience is required.
- Successful track record working in a fast-paced, rapid-growth environment
- Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams.
- Strong verbal and written communications.
- Proven ability to grow and develop others.
Nice To Haves
- Oncology and/or rare disease, and prior Associate Director/Sr. Manager experience preferred.
Responsibilities
- Assist in execution of the US promotional strategy for BRUKINSA, including, but not limited to product positioning, message development, personal and non-personal promotions, customer segmentation and targeting.
- Collaborate across the organization to develop a robust and targeted tactical plan that enables BeOne to continue to achieve its US commercial objectives for BRUKINSA.
- Establish and maintain a close relationship with Sales leadership to ensure that all promotional strategies are informed and supported by field perspectives.
- Partner closely with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness.
- Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans.
- Lead Conference Asset strategy and development.
- Ensure that all marketing activities conform to company guidelines and local laws.
Benefits
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness
- Annual bonus plan (for Non-Commercial roles)
- Incentive compensation plan (for Commercial roles)
- Discretionary equity awards
- Employee Stock Purchase Plan
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What This Job Offers
Job Type
Full-time
Career Level
Director
