Associate Director, HAE HCP Marketing

Takeda • Cambridge, MA

4d • $154,400 - $242,550 • Hybrid

About The Position

The Associate Director, HAE HCP Marketing will lead U.S. healthcare provider (HCP) strategy and execution for HAE, helping shape branded HCP messaging, omnichannel promotion, and field enablement that drive measurable impact across the HCP journey. This role is highly cross-functional, partnering closely with Sales, Professional Engagement, Patient Marketing, Omnichannel/Digital, Business Insights/Analytics, and agency partners.

Requirements

• Bachelor’s degree required
• 9+ years of relevant commercial experience (e.g., marketing, sales, managed markets, client services), including 5+ years of healthcare promotion or closely related experience
• Demonstrated ability to lead cross-functional workstreams and influence peers/stakeholders at senior levels
• Experience managing agencies, vendors, and budgets; strong project management and operational rigor
• Demonstrated experience translating qualitative and quantitative research into insights, decisions, and action
• Strong written and verbal communication skills, including executive-ready storytelling and presentations
• Proficiency with Microsoft Excel and PowerPoint

Nice To Haves

• Rare disease / ultra-rare promotional experience preferred
• Experience partnering effectively with a rare disease sales team preferred
• MBA preferred

Responsibilities

• Lead branded HCP messaging strategy and development of creative assets, optimizing existing brand materials to drive awareness, consideration, and prescribing behavior
• Partner with Sales Leadership, Corporate Learning & Development, and Analytics to develop personal selling tools and resources that strengthen field effectiveness
• Collaborate with Patient, Digital, and Omnichannel Marketing leads to ensure coordinated, consistent promotion across channels (including CRM strategy and targeted HCP media)
• Develop and execute HCP promotional strategies in partnership with provider-team counterparts (e.g., regional marketing, professional education, congress strategy) aligned to segment needs
• Lead external agency partners and vendors; drive strong project management, timelines, and budget stewardship across integrated marketing initiatives
• Generate and communicate actionable HCP insights; contribute to market research planning and synthesis in partnership with Business Insights and cross-functional stakeholders
• Serve as HCP-focused brand planning lead; propose programs/tactics that advance strategy and build alignment across stakeholders
• Act as the primary franchise HCP brand representative in promotional review processes, ensuring clear objectives and efficient progression from concept to execution
• Ensure all materials and programs align with Takeda policies and applicable Legal/Regulatory/Compliance requirements; oversee review/approval workflows to deliver high-quality, compliant promotion

Benefits

• medical, dental, vision insurance
• a 401(k) plan and company match
• short-term and long-term disability coverage
• basic life insurance
• a tuition reimbursement program
• paid volunteer time off
• company holidays
• well-being benefits
• up to 80 hours of sick time
• up to 120 hours of paid vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Manager