Associate Director, HCP Marketing - Spasticity

AbbVie•Irvine, CA

10h•$141,500 - $268,500•Hybrid

About The Position

As a strategic marketing leader, you will shape how HCPs experience and connect with the brand across the full journey—from insight to engagement to action. You will lead the U.S. development of all HCP compelling value propositions, positioning, and creative strategies that make a meaningful difference for patients and drive measurable business impact. Serving as a trusted subject-matter expert on the Brand Team, you will translate consumer, clinical, and financial insights into clear, differentiated, and executable marketing strategies across products, indications, and channels.

Requirements

Bachelor’s degree required.
Demonstrated marketing experience with progressively increasing responsibility and strong capability across core marketing disciplines.
Proven ability to develop and execute strategies that deliver measurable business results.
Strong understanding of consumer insights, segmentation, positioning, brand strategy, and integrated marketing.
Financial acumen, including experience with budgeting, forecasting, and P&L management.
Experience leading teams, agencies, and cross-functional initiatives in a fast-paced environment.
Exceptional communication, storytelling, and influencing skills, with the ability to engage stakeholders at all levels.
Strong strategic thinking paired with a practical, action-oriented approach to execution.

Nice To Haves

Previous cross-franchise, cross-channel, or portfolio marketing experience.
Experience developing consumer-focused products, services, or end-to-end customer experiences.
Experience in a highly regulated industry, such as biopharmaceuticals, healthcare, or medical devices.

Responsibilities

Listen to insights and feedback from the sales team and lead the development of the Integrated Sales Aid (ISA).
Create and execute a new campaign launch in the first six months.
Lead consumer journey strategy, identifying opportunities to create more relevant, seamless, and impactful brand experiences.
Develop differentiated value propositions, positioning, segmentation, and creative platforms that strengthen brand relevance and competitive advantage.
Partner with business leaders to build and execute integrated marketing plans that deliver patient, market, and financial results.
Drive annual and long-range business planning, ensuring marketing priorities align with enterprise strategy and growth objectives.
Turn consumer, market, clinical, and financial insights into bold, practical strategies that teams can activate with confidence.
Build high-performing partnerships with agencies, vendors, and other external collaborators.
Influence senior stakeholders and work cross-functionally with teams such as Commercial, Medical, Finance, Customer Engagement, Market Access, Analytics, and Sales to deliver strong business outcomes.
Own and monitor the product P&L, using strong financial discipline to prioritize investments, manage trade-offs, and maximize return.
Accelerate brand growth by increasing penetration, market share, awareness, and consumer engagement.
Lead the development of next-generation products, enhancements, and experiences informed by unmet needs and the patient journey.
Direct complex marketing initiatives from strategy through execution, ensuring plans, campaigns, and deliverables are delivered on time and with excellence.
Simplify the story – take complex ideas or strategies and boil them down to understandable action.