Director, Growth Marketing

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)•Quinte West, ON

57d

About The Position

Do you thrive in a dynamic environment and love working across multiple brands? Havenly Brands is looking for a Director, Growth Marketing to lead all digital and offline customer acquisition across our family of seven brands: Havenly, Interior Define, The Inside, Burrow, The Citizenry, The Expert, and St. Frank.

Requirements

7+ years in performance or growth marketing, with at least 3 years managing multi-channel acquisition programs
Experience managing acquisition across multiple brands, business lines, or conversion events — ideally including longer lead funnels where purchase isn't the only success metric
Deep hands-on experience in paid search and paid social; exposure to offline channels (print, CTV)
Managed $30-50M+ in performance marketing budget
Fluency with Agentic AI tools as a genuine performance and workflow accelerator
Proven ability to manage and develop a team of performance marketers; you lead by example and make your team better
Strong data and analytics instincts: comfortable in Snowflake, Looker, or similar; understand different types of attribution model and testing frameworks and know when to utilize them
DTC e-commerce background required; home or other high-consideration category experience a plus
Familiarity with SEO strategy and the role organic plays in a full-funnel acquisition mix
Experience working in both high-growth and efficiency-focused environments — you've operated in both modes and know how to shift between them

Responsibilities

Full ownership of digital acquisition channels — paid search, paid social, YouTube, display, and support of offline channels including print (catalog, direct mail) and CTV
Channel strategy and budget allocation across all seven Havenly Brands properties, each with distinct acquisition targets, conversion events, and funnel dynamics
Organic growth channels including SEO, working in close partnership with data, brand and product teams to support a holistic strategy
Day-to-day management and development of a team of four to five performance marketers
Campaign-level reporting, insight generation, and performance narratives delivered on a consistent cadence
Vendor and platform relationships — Google, Meta, and beyond
Hit acquisition volume targets and ROAS/efficiency targets simultaneously across the portfolio — knowing when to push growth and when to pull back
Partner with data on a channel testing roadmap that generates real, actionable signal
Deploy AI tools (Claude and platform-native AI features) across every part of the workflow: analysis, briefing, reporting, optimization
Leverage various analytics tools e.g. Rockerbox, GA4, Looker, and Snowflake to understand true channel performance and attribution across a complex multi-brand stack
Creative strategy and testing roadmap in partnership with our heads of Brand and Creative — briefing, iteration cadence, and performance feedback loops across all channels
Partner closely with Brand, Creative, Data & Analytics, Merchandising and Product to ensure acquisition strategy is connected to the full customer experience