Director, Growth Marketing

Greenlight Financial Technology • Atlanta, GA

11d • $200,000 - $235,000 • Hybrid

About The Position

Greenlight is seeking a Director, Growth Marketing to lead the strategy, execution, and financial performance for the launch and growth of New Products. This role is a single-threaded owner, empowered to make critical decisions and responsible for all financial metrics. The role will focus on expanding Greenlight's offerings into family safety, complementing its existing financial products. This position requires a blend of strategy, operational rigor, and hands-on execution in a fast-growing tech environment.

Requirements

• 10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands.
• Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams.
• A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment.
• Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences.
• Strong technical and analytical proficiency to define key performance indicators (KPIs) and requirements in collaboration with Data leadership.
• Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners.
• A track record of scaling consumer tech, hardware devices or D2C products from inception to significant ARR (e.g., 0 to $100M+).
• Thrive in high-growth agile environments.
• An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating a short-term and long-term growth strategy.
• Equally effective at setting strategic direction and diving into hands-on execution when necessary to drive action and results.
• A leader who inspires and mentors high-performing, motivated teams, fostering an environment that produces industry leaders.
• Highly skilled at aligning diverse, cross-functional teams toward shared goals and delivering sustained results.

Nice To Haves

• Experience in family tech is a plus.

Responsibilities

• Lead end-to-end Go-to-Market (GTM) strategy & execution for new products, including defining target segments & personas, building and executing launch plans (channel mix, key milestones, success metrics), and partnering with product, sales, and marketing for product-market fit & readiness.
• Guide, inspire, and align a cross-functional team (Product, Marketing, Design, Sales, external agencies) for seamless execution and authenticity across all touchpoints.
• Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization.
• Translate product capabilities into compelling customer value propositions.
• Maintain a deep understanding of consumer behavior, industry trends, and competitive innovations to ensure product offering, positioning, and messaging remains relevant and differentiated.
• Own channel and CRO strategy, working with growth marketing, product & analytics teams to identify & scale high performing acquisition channels, drive continuous optimization throughout the conversion funnel, and drive revenue efficiently.
• Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed.

Benefits

• Medical, dental, vision, and HSA match
• Paid life insurance, AD&D, and disability benefits
• Traditional 401k with company match
• Unlimited PTO
• Paid company holidays and pop-up bonus holidays
• Professional development stipends
• Mental health resources
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
• Flexible WFH, both remote and in-office opportunities
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours
• Employee resource groups

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed