PMC: Director, Growth Marketing

Penske Media • New York City, NY

1d • Hybrid

About The Position

Penske Media Corporation (PMC), the parent company of Rolling Stone, Variety, Billboard, The Hollywood Reporter, SXSW, The Golden Globes, and many more brands, is hiring a Growth Marketing Director to lead contact strategy across a large, multi-brand portfolio. This role will help shape how we engage audiences across 20+ brands and 200+ newsletters, with primary focus on email, while expanding strategy across SMS, browser notifications, and audience activation into paid social. This is a highly cross-functional role for a strategic operator who can set direction, build trust with brands, and also roll up their sleeves to help teams execute. The right candidate brings strong experience in CRM/contact strategy, understands editorial and audience growth environments, and is comfortable partnering directly with brand and creative teams to improve performance, including hands-on work around email template exploration and optimization. Experience with Zeta Global is strongly preferred. As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Requirements

• 5–7 years of experience in CRM, lifecycle marketing, audience engagement, contact strategy, or related digital marketing roles
• Strong expertise in email strategy and execution; familiarity with SMS and browser/push notification strategy
• Experience managing or advising complex, multi-brand or multi-business-unit programs
• Demonstrated ability to operate at both strategic and hands-on levels
• Strong background in segmentation, testing, personalization, and engagement optimization
• Experience partnering with creative teams to improve templates, messaging systems, and campaign effectiveness
• Comfort working in a fast-paced, highly collaborative media or consumer brand environment
• Experience with Zeta Global strongly preferred
• Strong analytical, communication, and stakeholder-management skills

Nice To Haves

• Media, publishing, newsletter, subscription, or audience development experience
• Familiarity with mapping owned-channel engagement to paid audience activation
• Experience building cross-brand governance models without over-centralizing execution

Responsibilities

• Own customer contact strategy across PMC’s portfolio, with emphasis on email marketing and newsletter programs
• Develop scalable frameworks for contact cadence, segmentation, targeting, messaging, testing, and audience journeys across 20 brands
• Partner with brand, editorial, audience, and creative teams to optimize 200+ newsletter programs for engagement, retention, and conversion
• Expand channel strategy beyond email to include SMS, browser/web notifications, and audience extension into paid social targeting plans
• Create recommendations for how owned-channel engagement signals can inform downstream paid and performance marketing strategies
• Advise brands on lifecycle and contact best practices while balancing portfolio-level governance with brand-level nuance
• Work directly with creative teams to evaluate and improve email templates, modular design systems, and message presentation
• Use data and testing to identify opportunities in open rate, click-through rate, conversion, retention, and overall audience engagement
• Establish testing roadmaps and measurement frameworks across channels and brands
• Help standardize best practices, playbooks, and operating rhythms across the portfolio
• Collaborate closely with internal stakeholders and platform partners to maximize the value of Zeta Global tools and capabilities

Benefits

• PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family
• Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
• Employee Assistance Program
• Life Insurance
• Short- & Long-Term Disability
• Paid Parental Leave
• 401(k) Retirement Plan with an Employer match
• Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials
• Flexible Vacation Policy

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed