Director, Growth Marketing

Wellspring Worldwide

3d

About The Position

The Director of Growth Marketing is responsible for driving scalable, measurable revenue growth through integrated demand generation, account-based marketing, lifecycle marketing, and go-to-market execution. This role owns pipeline creation strategy, campaign performance, and alignment with sales to accelerate new logo acquisition, expansion, and retention. The ideal candidate combines strategic GTM leadership with hands-on execution, analytics rigor, and cross-functional collaboration.

Requirements

• 8–12+ years of B2B SaaS or enterprise technology marketing experience
• Proven track record of scaling pipeline and revenue through demand generation and ABM
• Strong experience aligning marketing and sales operations and metrics
• Deep knowledge of marketing automation, CRM, and analytics tools
• Experience leading teams and managing budgets
• Excellent strategic thinking and executive communication skills

Nice To Haves

• Enterprise or mid-market SaaS GTM experience
• Complex sales cycles with multi-stakeholder buying committees
• Event and field marketing leadership
• Data-driven experimentation and growth frameworks

Responsibilities

• Design and execute multi-channel growth strategies and campaigns that drive qualified pipeline and revenue
• Own demand generation programs and support ABX programs targeting priority ICPs and buying committees
• Partner with sales leadership to align on pipeline targets, conversion metrics, and account strategies
• Produce monthly and quarterly campaign strategy planning, cross-functional alignment, and initiative reviews
• Maintain and continuously update campaign and GTM strategy decks to ensure accurate reflection of current initiatives, priorities, and performance
• Translate company growth objectives into actionable quarterly marketing roadmaps
• Own marketing-sourced and marketing-influenced pipeline targets
• Track funnel conversion performance from lead → SQL → opportunity → closed-won
• Implement attribution models and performance dashboards to guide investment decisions
• Continuously optimize programs based on ROI, CAC, and LTV insights
• Partner with Product Marketing to leverage the defined ICPs, personas, and account segmentation in campaigns to ensure accuracy of fit and messaging
• Build data-driven targeting strategies across industries, firmographics, and intent signals
• Maintain account engagement strategies across the full buyer journey
• Oversee integrated campaign development, messaging, and content strategy
• Draft detailed campaign briefs outlining each campaign touchpoint, channel, and audience journey step
• Develop and document messaging frameworks and value propositions for campaign and stakeholder reviews
• Ensure consistent positioning and value messaging across all channels
• Leverage event and field marketing strategy to maximize pipeline and executive engagement.
• Partner with Marketing Ops to optimize automation, CRM, and analytics infrastructure
• Ensure data quality, reporting accuracy, and actionable insights
• Evaluate and implement new growth and martech tools

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed