Director, Growth Marketing (TV & Offline Media)

Chime Financial•San Francisco, CA

2d•Hybrid

About The Position

Chime is on a mission to help millions of everyday people achieve financial progress. To accelerate efficient and measurable growth, we’re evolving TV & Offline from a pure channel execution function into a media investment and planning engine that sits at the center of our growth model. We’re seeking a strategic, data-driven Director to define, lead, and execute Chime’s TV and Offline marketing strategy and to own cross-channel media strategy and investment planning across Brand and Growth. This role is the single-threaded owner for how we translate MMM, incrementality, and business goals into budget allocation and media mix decisions across TV, audio, direct mail, and adjacent channels in partnership with channel leads, Analytics, and Finance. You will lead a high-performing team (including our TV/Audio lead and a dedicated Offline Planner), oversee agency and measurement partners, and collaborate with senior leaders across Brand, Growth, Product Marketing, Analytics, Finance, and MarTech to deliver scalable, measurable business impact and a durable, full-funnel media system. The base salary offered for this role and level of experience will begin at $196,000.00 and up to $270,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to Set the long-term vision and roadmap for TV & Offline as a core growth driver, defining the role of Brand vs. performance within the mix and aligning to company and marketing objectives Own and optimize an eight-to-nine figure annual TV & Offline portfolio, accountable for CAC, LTV, and incremental growth, including investment frameworks, scenario plans, and pacing in partnership with Finance and Analytics Build integrated full-funnel media plans connecting upper-funnel brand outcomes to mid- and lower-funnel performance across TV, audio, direct mail, and related offline channels Apply MMM outputs, incrementality results, and budget allocation recommendations into offline planning—serve as a primary client of the MMM function, not the architect Lead and develop a high-performing offline media team, setting clear roles, goals, and operating rhythms Serve as the strategic integration layer between offline, Brand, and DR—partnering with Brand & Creative to translate campaign briefs into full-funnel plans with clear business outcomes Define ways of working across channel leads, Brand, Growth, Analytics, Finance, and agencies so planning, execution, and measurement operate as one coherent system Influence senior leadership on strategy, investment decisions, and trade-offs using data-backed storytelling that frames options and consequences clearly

Requirements

12+ years of marketing/media experience, with deep expertise in TV & Offline strategy, planning, and execution
4+ years in-house at a scaled consumer brand
Proven success owning multi-million to eight-/nine-figure media portfolios with direct accountability for CAC, LTV, and incremental growth
Strong media mix and measurement background: hands-on familiarity with MMM, incrementality testing, and attribution, and a track record of using them to drive actual budget allocation and trade-off decisions
Experience building portfolio-level plans (not just channel plans): annual and quarterly planning, scenario modeling, and reallocations across channels and funnel stages
Demonstrated executive presence and the ability to translate complex data and modeling into simple, decisive narratives for VP/CMO/CFO-level stakeholders
A track record of leading and developing high-performing teams and orchestrating agencies and internal partners around a unified media strategy and investment framework
Comfort operating in fast-moving, performance-driven environments with imperfect data and competing stakeholder priorities, while maintaining a strong sense of ownership and judgment

Responsibilities

Set the long-term vision and roadmap for TV & Offline as a core growth driver, defining the role of Brand vs. performance within the mix and aligning to company and marketing objectives
Own and optimize an eight-to-nine figure annual TV & Offline portfolio, accountable for CAC, LTV, and incremental growth, including investment frameworks, scenario plans, and pacing in partnership with Finance and Analytics
Build integrated full-funnel media plans connecting upper-funnel brand outcomes to mid- and lower-funnel performance across TV, audio, direct mail, and related offline channels
Apply MMM outputs, incrementality results, and budget allocation recommendations into offline planning—serve as a primary client of the MMM function, not the architect
Lead and develop a high-performing offline media team, setting clear roles, goals, and operating rhythms
Serve as the strategic integration layer between offline, Brand, and DR—partnering with Brand & Creative to translate campaign briefs into full-funnel plans with clear business outcomes
Define ways of working across channel leads, Brand, Growth, Analytics, Finance, and agencies so planning, execution, and measurement operate as one coherent system
Influence senior leadership on strategy, investment decisions, and trade-offs using data-backed storytelling that frames options and consequences clearly

Benefits

bonus
competitive equity package
401k match
medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide Chime Days
company-wide paid days off
1% of your time off to support local community organizations of your choice
Annual wellness stipend
Up to 24 weeks of paid parental leave for birthing parents
12 weeks of paid parental leave for non-birthing parents
Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more
In-person and virtual events
snack boxes