Director, Growth Marketing, Global Futures
About The Position
The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We don’t just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth, fast-moving fintech environment, we leverage data-driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high-octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth. As the Associate Director, Futures (AI Tools), CRO, and Ad Operations, you will define and operationalize the AI strategy and technology roadmap that powers the next generation of marketing performance. We’re looking for a strategic, analytical, and technically fluent marketing leader to drive the future of AI innovation, conversion optimization, and ad operations excellence across the organization.You’ll lead three interdependent workstreams: Futures (AI Tools) — evaluation, rollout, and enablement of marketing AI systems, CRO (Conversion Rate Optimization) — experimentation frameworks and UX performance and Ad Operations — infrastructure, tagging, and campaign governance. You’ll connect strategy to execution by embedding automation, efficiency, and intelligence into every stage of the marketing lifecycle — from creative production to lead attribution. This role is based in San Francisco, CA.
Requirements
- 10–14 years of experience in Performance Marketing, Marketing Operations, or CRO, ideally in B2B SaaS or fintech.
- Demonstrated success building or leading AI enablement programs within marketing organizations.
- Deep understanding of marketing infrastructure, tracking, and data pipelines.
- Proven ability to translate emerging technologies into measurable operational or revenue outcomes.
- Strong leadership, stakeholder management, and program governance skills.
- Bachelor’s or Master’s degree in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics.
Nice To Haves
- Experience managing global evaluation and rollout of martech or AI systems.
- Familiarity with data privacy, security, and AI governance frameworks.
- Advanced understanding of creative automation and dynamic content testing.
- Ability to synthesize technical, operational, and strategic perspectives into clear direction.
Responsibilities
- Lead the AI marketing tools strategy, centralizing evaluation, identification, and rollout of AI and automation technologies across Performance Marketing, Creative, and Analytics.
- Create a systematic evaluation framework for emerging AI tools (e.g., ChatGPT, Midjourney, Runway, Firefly, Mutiny, Dynamic Yield, Jasper, Descript, Synthesia, etc.) based on ROI, scalability, security, and integration readiness.
- Build and maintain a central repository and roadmap of approved AI tools — ensuring efficiency, compliance, and alignment across global teams.
- Partner with Engineering, IT, and Legal to assess integration feasibility, data governance, and vendor due diligence.
- Drive AI tool implementation and training — creating playbooks, workflows, and enablement materials for marketing teams.
- Measure adoption, performance, and impact of AI-enabled initiatives on creative velocity, testing output, and pipeline results.
- Own the global CRO framework, driving measurable improvements in CVR, CAC, and pipeline through structured experimentation.
- Oversee landing page testing, personalization, and UX optimization.
- Partner with Web Engineering and Product Marketing to ensure alignment between campaign messaging, landing experience, and conversion flow.
- Build a global repository of CRO test learnings and implement scalable frameworks across regions.
- Align CRO initiatives with AI experimentation — leveraging AI to automate hypothesis generation, content iteration, and audience segmentation.
- Lead Ad Operations excellence, ensuring clean, automated, and compliant campaign execution across all paid media platforms.
- Manage tracking, pixel governance, and UTM frameworks, ensuring end-to-end attribution integrity across Google Ads, LinkedIn, Meta, and programmatic channels.
- Build automation and QA frameworks that ensure flawless execution and reduce manual overhead.
- Standardize campaign setup, naming conventions, and reporting structures across global teams.
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What This Job Offers
Job Type
Full-time
Career Level
Director
