Director, Growth & Engagement
Warner Bros. Discovery•Atlanta, GA
•$122,500 - $227,500
About The Position
Warner Bros. Discovery is seeking a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will be responsible for the end-to-end growth engine, focusing on acquisition through engagement efficiency to drive measurable impact across installs, activation, and retention. The role requires a blend of strategic leadership and operational excellence, involving the management of a small, high-impact team and budget to achieve scalable, efficient growth for Bleacher Report’s digital products.
Requirements
- 7–10+ years in growth marketing, product marketing, performance marketing, or mobile app marketing.
- Deep expertise in paid acquisition channels and mobile attribution (Branch, AppsFlyer, etc.).
- Proven track record optimizing CAC, LTV, and ROAS at scale.
- Strong hands-on experience with ASO tools and strategies.
- Experience managing agencies and external partners.
- Prior people management experience (direct management of at least 1–2 team members).
- Highly analytical, with strong comfort using data to drive decisions and influence stakeholders.
- Experience in consumer apps, media, sports, or engagement-driven platforms.
Responsibilities
- Own and scale all paid acquisition channels (e.g., paid social, search, programmatic, app install networks) with a focus on CAC and LTV optimization.
- Develop full-funnel strategies to drive high-quality user growth and engagement.
- Lead budget allocation, forecasting, and pacing across channels to maximize efficiency and incrementality.
- Test and iterate on creatives, targeting, and bidding strategies to unlock performance gains.
- Partner cross-functionally to define measurement frameworks.
- Own ASO strategy across App Store and Google Play, inclusive of listing experimentation, keyword strategy, competitive positioning, and more.
- Partner with product and design to align store presence with in-app experience and growth goals.
- Manage and develop a small team of growth marketers across performance marketing and ASO.
Benefits
- health insurance coverage
- an employee wellness program
- life and disability insurance
- a retirement savings plan
- paid holidays and sick time and vacation
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
