Director, Grassroots Fundraising

Sandy Hook Promise•, (Multiple States)

1d•$93,000 - $103,000•Remote

About The Position

Sandy Hook Promise (SHP) is a national nonprofit organization dedicated to preventing school shootings and other acts of violence. Their mission is to educate and empower youth and adults through evidence-informed Know the Signs prevention programs, teaching how to identify warning signs of individuals in crisis and how to seek help. SHP also advocates for school safety, youth mental health, and responsible gun ownership through policy and partnerships. The organization was founded by family members of victims from the Sandy Hook Elementary School shooting. SHP values belonging, community, engagement, and respect, actively seeking to create an inclusive culture that reflects diverse perspectives and experiences. This role is based in the U.S. with most staff working remotely nationwide, requiring approximately 10% travel.

Requirements

5–8+ years of experience with nonprofits in digital fundraising, grassroots fundraising or direct response marketing.
Experience executing multi-channel fundraising and engagement campaigns across email, SMS, paid media, peer-to-peer fundraising, advocacy, workplace giving, and emerging digital channels.
Hands-on experience with digital fundraising, advocacy, CRM, and marketing automation platforms.
Knowledge of paid acquisition channels, including paid social, search, display, programmatic, and Connected TV (CTV).
Experience managing email and SMS programs, including audience segmentation, testing, optimization, and performance reporting.
Familiarity with peer-to-peer fundraising, creator & influencer fundraising, corporate matching gifts, and workplace giving.
Strong analytical skills with experience tracking and reporting on fundraising performance, donor acquisition, retention, conversion, lifetime value (LTV), and return on investment (ROI).
Experience developing dashboards, reports, and insights to support fundraising strategy and decision-making.
Strong project management skills, with the ability to manage campaign calendars, agency relationships, and multiple concurrent initiatives.
Excellent organizational, communication, and cross-functional collaboration skills.
Applicants must be based in United States to be considered for this role.

Nice To Haves

Agency or Dual C3-C4 Organization experience is a plus.

Responsibilities

Support the execution and expansion of direct response fundraising initiatives, including peer-to-peer fundraising, creator campaigns, workplace giving, corporate matching gifts, and federated campaigns, and emerging digital revenue opportunities.
Manage the day-to-day operations of grassroots fundraising programs, ensuring effective implementation and ongoing optimization of staff- and agency-led campaigns and fundraising activities.
Coordinate campaign execution, timelines, testing schedules, and cross-functional workflows to support digital and direct response fundraising objectives.
Manage and support the Associate Director of Peer-to-Peer Fundraising to ensure alignment between supporter-driven fundraising efforts and broader grassroots fundraising activities.
Monitor, analyze and report on fundraising performance across channels, including donor acquisition, revenue, retention, and campaign effectiveness.
Support the implementation of new initiatives, revenue diversification, pilots, and fundraising strategies developed in consultation with SHP and agency leaders.
A commitment to SHP’s mission and values.
Other duties identified as organizational needs.