Director, Go-to-Market Enablement
About The Position
As the Director, Go-to-Market Enablement, you will be responsible for building and leading a high-performing enablement function that covers the entire go-to-market motion, including Enterprise Account Executives, BDRs, Customer Success, Account Management, and eventually Partners. You will operate as a player-coach, personally developing the initial programs and field materials while also hiring and developing a global team across the United States and France. Your role involves serving as a trusted internal consultant to GTM leaders and field teams by understanding their needs and recommending appropriate interventions. You will collaborate closely with Marketing, Product Marketing, and Product to translate complex cybersecurity and technical concepts into practical learning experiences for field teams, ensuring they have a clear, differentiated story and the necessary tools to perform effectively. Your mission includes building and leading GitGuardian's global go-to-market enablement function, developing a scalable enablement strategy to improve onboarding, ramp-up, value-based selling, discovery, executive conversations, competitive positioning, pipeline execution, and customer expansion. You will also translate complex cybersecurity and product concepts into clear, practical learning experiences and act as a trusted internal consultant, diagnosing business needs and ensuring program adoption and measurement tied to business outcomes. Additionally, you will hire, develop, and manage a high-performing global team and establish a rigorous operating model for enablement.
Requirements
- Experienced go-to-market or sales enablement leader who has built and scaled programs in a complex, global B2B technology organization, ideally in cybersecurity or enterprise software.
- True player-coach who is equally comfortable setting strategy, building content yourself, facilitating live sessions, coaching team members, and hiring the capabilities the function needs next.
- Deeply fluent in value-based selling and the realities of enterprise go-to-market execution, with the judgment to connect enablement priorities to revenue, retention, expansion, and customer outcomes.
- Consultative and service-oriented: build trust quickly, listen without ego, navigate competing priorities, and make field teams feel supported rather than managed from a distance.
- Highly effective cross-functional partner who can align Sales, BDR, Customer Success, Account Management, Partnerships, Product, Marketing, Solutions Engineering, and senior leadership around clear outcomes.
- Able to make technical cybersecurity concepts accessible and actionable. You do not need to be the deepest technical expert, but you know how to assess gaps, partner with subject-matter experts, and hire technical enablement talent when needed.
- Experienced people leader who can manage across cultures and time zones, create consistency across the United States and France, and develop a team through clear expectations and thoughtful coaching.
- Energized by scale-up pace, ambiguity, and hands-on ownership.
- Prior experience carrying a quota or working directly in a sales role is a strong plus.
Responsibilities
- Build and lead GitGuardian's global go-to-market enablement function across Account Executives, Business Development Representatives, Customer Success, Account Management, and, over time, Partners.
- Operate as a player-coach from day one: personally create high-impact programs, content, playbooks, and field materials while building a team to deliver work at the same standard.
- Develop a scalable enablement strategy that improves onboarding, ramp, value-based selling, discovery, executive conversations, competitive positioning, pipeline execution, and customer expansion.
- Translate complex cybersecurity and product concepts into clear, practical learning experiences for both commercial and customer-facing audiences, building or hiring technical enablement expertise where needed.
- Serve as a trusted internal consultant to GTM leaders and field teams: listen closely, diagnose the real business need, recommend the right intervention, and stay close to execution and adoption.
- Hire, develop, and manage a high-performing global team across the United States and France, with clear standards, strong coaching, and shared accountability for field impact.
- Create a rigorous operating model for enablement, including prioritization, stakeholder alignment, program governance, reinforcement, adoption, and measurement tied to business outcomes.
Benefits
- 25 days of PTO
- 10 public holidays
- Health, Dental & Vision insurance (80% coverage), for individuals and their families
- 401(k) + matching! with Empower
- Short term & long term disability insurance (100% paid)
- Travel policy including to our annual off-sites
- Up to $300 towards your home office set-up
- Monthly remote work stipend $70
- Referral bonus of $4000 for any new Guardians we might hire thanks to you
- FSA and HSA plan access
- Opportunities for career development in the long term
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
