Go-to-Market Associate
About The Position
At Underdog, we make sports more fun. Our thesis is simple: build the best product for sports fans and we will win the space. Founded in 2020, we're one of the fastest-growing sports companies ever, and there’s still so much left to do. We've built and scaled products across fantasy sports, sports betting, and prediction markets, all united in one app that’s seamless, intuitive, and actually fun to use. Underdog isn’t for everyone. One of our core values is give a sht. The people who win here are the ones who care, push, and perform. We’re remote-first by design, but highly collaborative with regular in-person gatherings that help teams build, iterate, and move fast together. Got that dog in you? Join us. After all, winning as an Underdog is more fun. The role in a few lines: You run Underdog's marketing in local markets: booking bars, building out tailgates, street activations, and get out-of-home up and running before game day. Think of the person who makes a city feel like Underdog already lives there, days before the brand officially shows up. We proved this model works, now we're doing it for real, market by market, all season.
Requirements
- Must have 'that dog in you' energy.
- Willingness to travel approximately two weekends per month during the NFL season.
- Preference for being hands-on in setting up and executing events rather than primarily working remotely.
- Experience in a role that requires independent problem-solving and resourcefulness.
Nice To Haves
- Experience at an experiential or event marketing agency
- Campus event production, or anything where you built something out of basically no resources
- Grinder energy: organized enough to run logistics, scrappy enough to enjoy the chaos when the plan falls apart
Responsibilities
- Plan and run local activations like bar takeovers and tailgates and street-level stunts. You're not approving these from a desk, you're building them.
- Land vendor and venue deals. Call vendors, negotiate space, coordinate contractors, and when the first answer is no, find another way in.
- Travel to key markets and be the person physically representing Underdog on site when it counts.
- Manage timelines and budgets for each activation, while still pitching your own ideas. This isn't a pure execution role.
- Use AI tools to move faster on the logistics grind, so you can spend your time on the stuff that actually needs a human: the vendor calls, the on site problem solving, the relationships.
- Find solutions independently when faced with obstacles, rather than escalating and waiting for direction.
Benefits
- Unlimited PTO for full-time employees
- 16 weeks of fully paid parental leave
- Home office stipend
- Virtual-first culture with in-person gatherings a few times per year
- 401k with up to 5% employer match
- Company paid health, dental, vision plan options for employees and dependents
- FSA
- Opportunity to celebrate favorite sports teams through local meetups and company-sponsored events
- Claude and ChatGPT enterprise accounts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
