Go To Market Analyst

Nava PBC

2d•$90,400 - $101,700•Remote

About The Position

The Go-to-Market (GTM) Analyst supports Nava's Go-to-Market function as it's being built — helping connect Business Development, Delivery, Comms, and Solutions so GTM activity moves smoothly across the organization rather than in silos. This person executes outbound campaigns and tracks their performance, designs and builds lightweight workflows and automations that close gaps between teams, and uses AI tools to speed up research, drafting, and prototyping — with clear judgment about what needs human review before it ships. They understand Business Development and Capture well enough to weigh in on pipeline decisions and connect GTM work back to what Business Development actually needs.

Requirements

Bachelor's degree (any discipline) or equivalent experience
2-4 years of experience in a GTM, growth/RevOps, or business development analyst role, including direct experience in the federal, state, or local government contracting space
Demonstrated experience designing or building workflows/light automations that connect tools or teams (e.g., Zapier, Salesforce automation, or similar) — not just executing within an existing system
Clear judgment about AI-assisted work — able to speak to where they've used AI to speed up research, drafting, or workflow prototyping, and what they changed or rejected by hand before shipping
Familiarity with outbound campaign execution and tracking (email and/or social outreach), and reporting on performance
Excellent written communication — plain, direct, specific
Excellent time management and prioritization skills, able to manage multiple priorities and deadlines effectively
An adaptive, empathetic, collaborative, and positive mindset
Highly resourceful, reliable, and detail-oriented
Excellent time management and prioritization skills, able to manage multiple priorities and deadlines effectively
Excellent written and verbal communication skills, with the ability to present information effectively to internal and external stakeholders
Ability to learn quickly, stay informed and deliver insightful analyses of new opportunities
Legal authorization to work in the United States
Ability to meet any other requirements for government contracts for which candidates are hired
Work authorization that doesn’t require visa sponsorship, now or in the future
May be subject to a government background check or security clearance, depending on the contract
This role requires you to work from the contiguous United States.

Nice To Haves

Previous role adjacent to marketing, GTM, growth preferred, but not required
General experience with the government contracting space, the procurement process, and/or an understanding of federal and state agencies
Background in IT helpful, but not required

Responsibilities

Mapping how work currently moves through Nava for GTM-relevant activities (lead handoff, content requests, campaign approvals, competitive intel sharing); identifying where it breaks down
Designing and building lightweight workflows and automations (e.g., Zapier, Salesforce automation, light scripting) that close those gaps; looping in Engineering for anything requiring production-grade build
Maintaining documentation for GTM processes and tools so the function doesn't rely on tribal knowledge as the team grows
Sitting in relevant growth meetings; asking informed questions and flagging risks or gaps
Reviewing bid/no-bid memos and opportunity assessments; providing written input grounded in market and campaign data
Connecting GTM activity (campaigns, workflows, tooling) back to what Business Development and Delivery actually need, rather than building in isolation
Building, launching, and managing outbound campaigns (email, LinkedIn/social) targeting prospective government clients and partners
Setting up and maintaining tracking for campaign performance; reporting results against goals
Keeping campaign data clean and visible in Salesforce (and/or other relevant tools) for Business Development and leadership
Using AI tools to prototype workflows, speed up research/drafting, and automate repetitive GTM tasks — with human review at every step
Bringing a critical eye to AI-generated output; Nava's voice is plain, direct, and specific, and this person should be able to tell polished-but-empty work from something worth shipping
Supporting competitive research and keeping enablement materials current, coordinating with Delivery/Solutions rather than authoring from scratch

Benefits

Health coverage — comprehensive medical, dental, and vision plans to support your overall health needs
Insurance coverage — Nava provides disability, life, and accidental death insurance at no cost
Time off — vacation, holidays (including Juneteenth), and floating holidays to rest and recharge
Company holidays — enjoy 12 paid federal holidays each year on top of your regular PTO
Annual bonus — when Nava meets its goals, eligible employees receive a performance-based annual bonus
Parental leave — paid time off for new parents, plus weekly meals delivered to your home
Wellness program — full platform offering physical, mental, & emotional health resources & support tools
Virtual care — see doctors online with no copay through a virtual visit program (depending on available providers)
Sabbatical leave — earn extended unpaid leave after continuous service for personal growth or rest
401(k) match — Nava matches 4% of your salary to support your retirement savings plan
Flexible work — remote-first environment with flexibility built around your schedule and responsibilities
Home office setup — company laptop & setup assistance provided via Staples for remote work needs
Utility support — monthly reimbursement to help offset eligible home office utility expenses
Learning opportunities — internal training programs and resources to help grow your professional skills
Development opportunities — LinkedIn Learning access & an annual allowance for courses, tuition, & certs
Referral bonus — get rewarded when you refer great people who join the Nava team
Commuter benefits — pre-tax commuter programs to support in-office travel when applicable
Supportive culture — A collaborative and remote-friendly team environment where people genuinely care