Director, Global Communications, MAC
About The Position
The Director, Global Communications, M·A·C, drives the execution of public relations strategies to build and maintain brand awareness through media relationships and compelling storytelling. The role manages the day-to-day relationship with the PR agency, pitches stories to the press, and executes integrated campaigns supporting new launches and hero products. The Director helps ensure M·A·C appears in culturally relevant ways and supports executive positioning and philanthropic initiatives. The role executes communications plans, develops press materials and narratives, cultivates US media and influencer relationships, and monitors coverage and industry trends for opportunities and insights. It also supports executive media preparation, the annual awards strategy, and awareness of the VIVA GLAM philanthropic program. The Director collaborates with Marketing, Social, and Artist Relations in a dynamic global environment, balancing strategic work with hands-on execution.
Requirements
- 10+ years of related public relations or communications experience.
- Strong, established network of contacts in US beauty and lifestyle media.
- Proven track record of securing top-tier media coverage and executing successful PR campaigns.
- Outstanding written, verbal, and interpersonal communication skills.
- Team player with an entrepreneurial approach and proactive mindset.
- Fluent in English.
- Experience managing PR agencies and budgets.
- Bachelor's degree required.
Nice To Haves
- Proficiency in an additional language.
Responsibilities
- Execute communications plans to generate awareness and quality coverage for new product launches and hero franchises.
- Build and maintain working relationships with key US press, editors, and influencers.
- Pitch brand stories, products, and experts to media and secure impactful placements.
- Manage the PR agency relationship, ensuring work aligns with brand goals and deliverables are met.
- Monitor and analyze press coverage and industry trends to identify opportunities and provide insights.
- Craft narratives for press materials, pitches, and media toolkits.
- Use strategic outreach and partnerships to associate M·A·C with key cultural moments.
- Prepare executives for media interviews and public appearances by developing talking points and briefing materials.
- Support the annual awards strategy by preparing submissions and managing deadlines.
- Support media outreach and storytelling to raise awareness of M·A·C’s VIVA GLAM philanthropic programs.
- Collaborate with Marketing, Social, and Artist Relations to support a cohesive 360-degree communications approach.
- Balance strategic work with hands-on execution in a dynamic global environment.
Benefits
- Health insurance coverage, including medical, dental, and vision insurance.
- Wellness and family support programs.
- Life and disability insurance.
- Retirement savings plans.
- Paid leave programs.
- Education-related programs.
- Paid holidays and vacation time.
- Highly competitive bonus program, with the possibility of overachievement based on performance and company results.
- Participation in a share incentive plan.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
