Director, Global Brand Operations

Mattel•El Segundo, CA

5h•$176,000 - $221,000•Onsite

About The Position

The Director, Global Brand Operations will serve as the architect and driver of scalable, best-in-class operating models across Mattel’s Global Brand organization. This leader will create and implement standardized processes, tools, templates, and training frameworks that enable excellence across Brand Strategy & Activation, Franchise Marketing, Brand Creative, and Brand Partnerships. This role is a critical partner to the Brand Transformation team. While Transformation is focused on building the “One Mattel” process and developing new capabilities, the Director of Global Brand Operations ensures those capabilities are operationalized day-to-day—embedding workflow discipline, documentation, and training into the organization at scale. The ideal candidate is both strategic and executional: a systems thinker who thrives in ambiguity, brings clarity through structure, and is passionate about building empowered, informed, and inspired marketing teams.

Requirements

10+ years of experience in marketing operations, brand management, business operations, or related field.
Experience operating in a global, matrixed organization.
Proven success building and implementing scalable processes across cross-functional teams.
Strong systems thinker with the ability to translate strategy into operational reality.
Exceptional project management and organizational skills.
Experience building training programs and enablement frameworks.
Clear and persuasive communicator with executive presence.
Highly collaborative with the ability to influence without direct authority.
Analytical mindset with comfort using data to inform process optimization.
Passion for developing people and enabling teams to perform at their highest level.

Nice To Haves

Experience supporting organizational transformation or large-scale change initiatives preferred.

Responsibilities

Design and implement scalable standard operating procedures (SOPs) across Global Brand functions.
Translate transformation initiatives into practical, day-to-day workflows.
Build clear governance models, role clarity, and decision-making frameworks.
Drive continuous improvement of marketing operations through process audits and optimization.
Develop and maintain standardized templates, playbooks, and toolkits that codify global best practices.
Partner with cross-functional teams to ensure workflows are aligned, integrated, and efficient.
Establish documentation standards to ensure consistency and knowledge continuity across markets and teams.
Enable clarity and transparency in brand planning, campaign development, creative execution, and partnership activation processes.
Create training programs that educate the global marketing population on new tools, processes, and best practices.
Develop onboarding resources and learning modules to accelerate capability building.
Serve as a day-to-day resource and advisor for teams navigating workflow and operational questions.
Inspire a culture of operational excellence that empowers marketers to focus on creativity and impact.
Act as a deep collaborator with the Brand Transformation team to embed new capabilities into sustained operating rhythms.
Partner with senior brand leaders to identify friction points and unlock scale efficiencies.
Align with regional and cross-functional stakeholders to ensure global adoption and relevance.
Establish KPIs and metrics to evaluate operational effectiveness.
Monitor adoption of tools and processes and adjust as needed to maximize impact.
Deliver executive-ready updates on operational progress and capability build.