Director, General Practice Marketing

Dental Care Alliance•, FL

About The Position

The Director, General Practice Marketing leads Dental Care Alliance’s practice-facing marketing support for its general dentistry portfolio. Reporting to the VP, Marketing Operations & Local Growth, the Director manages six Local Marketing Managers, each responsible for approximately 50 general practices. The role ensures practices receive proactive, data-driven marketing leadership, effective local-market execution, and clear, dependable communication from the centralized Marketing organization. The Director develops the team’s marketing expertise and credibility with Practice Managers, Field Operations Leaders, and Regional Clinical Leaders; translates enterprise programs into locally relevant actions; oversees community marketing activities; and directs approved local marketing investments. The role partners with the VP, Patient Acquisition on marketing-mix adjustments and with Operations and Clinical Leadership to distinguish marketing opportunities from operational barriers to growth. This leader oversees local market assessment, planning, execution, budgets, and performance measurement, with a focus on qualified demand, booked appointments, completed new-patient visits, and production or revenue where reliable measurement is available. The Director also identifies non-marketing constraints to growth and works with cross-functional leaders on accountable action plans.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related discipline; an equivalent combination of education and directly relevant experience may be considered.
At least 8 years of progressive marketing experience, including substantial responsibility for field, local, regional, or multi-location marketing programs.
At least 3 years of direct people-management experience, with demonstrated ability to coach teams, establish performance standards, and develop marketing judgment and analytical capability.
Demonstrated success influencing field or operating leaders as a proactive, data-driven marketing advisor rather than a transactional service provider.
Strong command of local marketing planning, community sponsorships and events, campaign coordination, budgeting, and measurement of marketing effectiveness.
Ability to interpret practice-level marketing and business reporting, evaluate local conditions and marketing-mix tradeoffs, and convert findings into prioritized recommendations and measurable action plans.

Nice To Haves

Master’s degree.
Experience in dental, healthcare, veterinary, or another multi-site consumer service organization with close collaboration between Marketing and Field Operations.
Experience managing geographically distributed field marketers or regional marketing teams and supporting several hundred locations.

Responsibilities

Lead, coach, and hold accountable six Local Marketing Managers, establishing consistent standards for consultative guidance, communication, and follow-through.
Build productive partnerships with Field Operations Leaders, Regional Clinical Leaders, and practice leadership; understand business needs and use data and marketing expertise to recommend effective alternatives to low-value requests.
Establish a field engagement model that includes regular business reviews, issue escalation, commitments tracking, and clear communication about campaigns, performance, decisions, and next steps.
Oversee assessment of local demand, practice-level marketing performance, competitive conditions, patient acquisition trends, and business opportunities; prioritize resources according to practice needs, capacity, and expected return.
Guide Local Marketing Managers in creating evidence-based recommendations and action plans that connect marketing initiatives to qualified demand, booked appointments, completed new-patient visits, and production or revenue where reliably measurable.
Identify non-marketing growth constraints, including unanswered calls, scheduling friction, appointment availability, provider capacity, reviews, and patient experience; partner with Operations and Clinical Leadership on action plans.
Direct planning and execution of approved local sponsorships, community events, partnerships, outreach, and other practice-level marketing initiatives.
Evaluate proposed local activities against practice goals, audience relevance, cost, operational readiness, and anticipated benefit; approve discretionary spending within established budgets and delegated financial authority.
Coordinate deployment of enterprise acquisition, retention, reputation, creative, and other Marketing initiatives to general practices, and ensure field feedback informs appropriate execution adjustments.
Oversee local marketing budgets established and approved by the CMO; guide accurate tracking of allocations, commitments, forecasts, invoices, and budget-to-actual reporting.
Make discretionary local spending decisions within approved budget limits and company policies; evaluate tradeoffs across markets and activities based on business priorities, evidence, and expected impact.
Work with the VP, Patient Acquisition to recommend and jointly coordinate changes to the marketing mix or centralized acquisition investment, while respecting the Patient Acquisition team’s ownership of channel strategy, media execution, and optimization.
Set Local Marketing Manager goals, territories or practice assignments, capacity expectations, development plans, and performance review standards; monitor workload and recommend service tiers when needed.
Implement and reinforce departmental SOPs for field requests, local planning, purchasing approvals, campaign rollout, creative requests, compliance review, and results reporting; identify recurring process failures and improvement opportunities for the VP.
Partner with Patient Acquisition, Brand & Patient Engagement, Creative, Analytics, Finance, Operations, Technology, and Clinical Leadership to align priorities, delivery schedules, data definitions, and practice communications.