Dir, General Manager

WillScot•Dacula, GA

About The Position

The Director, General Manager reports to the SVP, General Manager and serves on WillScot’s Region leadership team, collaborating with peers and functional leaders within the Division to execute company objectives. The role is accountable for increasing regional penetration of all WillScot business lines to drive growth and for operational execution across the Region, including safety performance, branch operations, fleet maintenance and utilization, transportation and logistics, and customer service. The position leads and develops a high-performing team that operates in alignment with WillScot’s core values. Performance is evaluated against a balanced scorecard of KPIs, with emphasis on annual Revenue, EBITDA, and profitability targets. The Region P&L covers operating locations across multiple MSAs and approximately $25 million to $60 million in annual revenue across WillScot’s business lines. The Director is responsible for overall P&L performance, with emphasis on commercial leadership, operational execution, talent development, and employee engagement.

Requirements

  • Bachelor of Science in Business Administration, Marketing, or a related business field, or equivalent years of experience.
  • At least 8 years of experience in progressively responsible Business Unit Management roles.
  • Ability to travel at least 25% of the time, primarily within the Region and occasionally for Division and company-wide meetings.
  • Lead by example by demonstrating dedication to health and safety, inclusion and diversity, excellence, trustworthiness and reliability, customer commitment, and community focus.

Nice To Haves

  • Demonstrated success managing a P&L of at least $5 million.
  • Master’s degree in Business Administration or a related field.
  • Experience working closely with sales teams to drive performance, increase sales productivity, and achieve sales targets.
  • Experience leading across a decentralized, branch-based operating network.
  • Experience leading industrial transportation and logistics services.
  • An extensive network in the industrial and business services sectors and/or construction services sectors.
  • Experience in a rental/leasing business model, such as construction equipment or car leasing, or in logistics, transportation, or other industrial services.
  • Flexibility and organization to manage multiple projects and assignments.
  • Ability to thrive in a highly dynamic, entrepreneurial, time-sensitive, collaborative environment.
  • Accuracy and thoroughness, a focus on improving and promoting quality, and willingness to apply feedback to improve performance.
  • Strong executive presence, customer presentation, and communication skills and experience.
  • Experience working in a matrixed organization structure.

Responsibilities

  • Lead the Region by developing growth strategies and executing company business objectives.
  • Manage the P&L and drive regional revenue growth and profitability.
  • Manage the field sales team through performance management and support programs to increase sales productivity and achieve plan objectives.
  • Develop and execute regional growth strategies to increase market penetration of all WillScot business lines and drive revenue growth.
  • Oversee branch operations managers responsible for fleet maintenance, direct labor and material planning, and safety measures.
  • Oversee transportation and logistics operations, potentially including field service managers, and ensure safe, efficient, and profitable fulfillment of WillScot’s solutions.
  • Oversee local customer service operations and process improvements to improve customer satisfaction and net promoter scores.
  • Lead and coach employees across functions and provide organizational leadership to improve employee engagement and employee net promoter scores.
  • Actively manage and develop regional leaders, building a talent bench for functional general management roles.
  • Observe market trends and provide feedback to Divisional and Corporate leadership to inform commercial strategy.
  • Provide functional departments timely information to support planning and forecasting, competitive intelligence, national account customers, operational best practices, and regulatory, legal, and compliance matters.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Disability insurance
  • Life insurance
  • Paid time off, including Company holidays
  • Tuition reimbursement
  • Retirement savings plan with company match
  • Variable pay opportunities, which may include commission, bonus, performance rewards, or other incentive programs
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