Director, FSOP

Monster Energy•Chicago, IL

9d•$115,500 - $154,000

About The Position

The Director, FSOP serves as the strategic link between Monster Energy, its distributor network, and key Foodservice and On Premise partners. The role analyzes channel performance and market trends, identifies growth opportunities, develops commercialization strategies with cross-functional and distributor teams, and ensures initiatives are executed in the field. It leads channel planning, develops selling stories and business cases, aligns stakeholders on priorities and KPIs, and works with National Sales leadership to drive volume, distribution, and market share growth. The position owns annual channel strategy and planning, develops and executes channel-specific strategies, and partners with Monster Energy and bottler/distributor stakeholders to incorporate pricing, packaging, and commercial strategies into annual business plans. It establishes channel KPIs and performance frameworks, manages distributor incentives and channel investments, and supports customer planning and channel-specific brand and category initiatives. Success requires strategic thinking, hands-on execution, and the ability to influence cross-functional teams and partners.

Requirements

5+ years of experience within CPG, FMCG, beverage, or related industries.
5+ years of experience partnering with retailers, distributors, or route-to-market organizations, with a strong understanding of sales execution and channel development.
Proven ability to develop, execute, and track annual business plans and translate strategic objectives into actionable growth initiatives and measurable results.
Strategic thinking skills, including anticipating market trends, identifying future opportunities, and developing long-term growth strategies.
Strong business acumen and experience analyzing performance metrics, interpreting market insights, and making data-driven recommendations.
Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word, and ability to create business presentations and performance analyses.
Excellent communication, presentation, and cross-functional collaboration skills, with the ability to influence stakeholders across organizational levels.

Nice To Haves

Bachelor's degree in Business Administration, Marketing, Finance, or a related field preferred.

Responsibilities

Own and drive the annual channel strategy and planning process, identifying, quantifying, and prioritizing growth opportunities and scalable solutions.
Lead the development, commercialization, and execution of channel-specific strategies, integrating initiatives into distributor planning and execution tools.
Build proof-of-value cases with Monster Energy and bottler/distributor stakeholders and embed pricing, packaging, and commercial strategies in annual business plans.
Establish, align, and monitor channel KPIs, scorecards, and performance frameworks.
Create selling stories, presentation decks, and stewardship tools for sell-in, execution, and measurement of strategic initiatives.
Manage distributor incentive programs and channel investments, optimizing budgets and return on investment.
Analyze channel performance, market trends, customer insights, and field feedback to identify commercialization opportunities.
Prioritize initiatives based on execution feasibility, resource capacity, and growth potential.
Collaborate with regional commercial teams and bottler/distributor partners to bring strategic brand priorities to market and secure incremental points of interruption that increase visibility and sales.
Support and help lead annual customer planning, facilitate planning sessions, and develop customer-specific growth strategies.
Partner with Brand and Category Management teams on category-driven selling stories, launch strategies, and channel- and retailer-specific customer materials.
Connect insights, strategy, and execution to unlock growth opportunities and strengthen Monster Energy's position across assigned channels.