Director, FSOP

Monster Energy•Chicago, IL

About The Position

The Director, FSOP serves as a strategic link between Monster Energy, its distributor network, and key Foodservice and On Premise partners. The role analyzes channel performance and market trends, identifies growth opportunities, develops commercialization strategies with cross-functional and distributor teams, and ensures initiatives are executed in the field. It balances strategic planning with hands-on execution and influences teams to grow Monster's brands across influential customer channels. The Director owns annual channel strategy and planning, develops and executes channel-specific strategies, builds customer and distributor business plans, and establishes performance measures. The role creates selling stories and business cases, manages distributor incentive programs and channel investments, and collaborates with commercial, brand, and category teams to deliver profitable growth, volume, distribution, and market share objectives.

Requirements

At least 5 years of experience in Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG), beverage, or a related industry.
At least 5 years of experience partnering with retailers, distributors, or route-to-market organizations, with a strong understanding of sales execution and channel development.
Proven ability to develop, execute, and track annual business plans, translating strategic objectives into actionable growth initiatives and measurable results.
Strategic thinking skills, including the ability to anticipate market trends, identify future opportunities, and develop long-term growth strategies.
Strong business acumen and experience analyzing performance metrics, interpreting market insights, and making data-driven recommendations.
Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word, and ability to create business presentations and performance analyses.
Excellent communication, presentation, and cross-functional collaboration skills, including the ability to influence stakeholders at multiple organizational levels.

Nice To Haves

Bachelor's degree in Business Administration, Marketing, Finance, or a related field preferred.

Responsibilities

Own and drive the annual channel strategy and planning process, identifying, quantifying, and prioritizing growth opportunities and delivering scalable solutions.
Lead the development, commercialization, and execution of channel-specific strategies, integrating initiatives into distributor planning and execution tools.
Partner with Monster Energy and bottler/distributor stakeholders to build proof-of-value cases and incorporate pricing, packaging, and commercial strategies into annual business plans.
Establish, align, and monitor channel KPIs, scorecards, and performance frameworks to drive accountability and growth.
Create selling stories, presentation decks, and stewardship tools to support sell-in, execution, and measurement of strategic initiatives.
Manage distributor incentive programs and channel investments, optimizing budgets and field sales use to maximize return on investment.
Analyze channel performance, market trends, customer insights, and field feedback to identify commercialization opportunities for profitable growth.
Prioritize initiatives based on execution feasibility, resource capacity, and growth potential.
Collaborate with regional commercial teams and bottler/distributor partners to bring brand priorities to market and secure incremental points of interruption that increase visibility and sales.
Support and help lead annual customer planning, facilitate planning sessions, and build customer-specific growth strategies.
Partner with Brand and Category Management teams to develop category-driven selling stories, launch strategies, and customer-facing materials tailored to channels and retailers.
Serve as a commercial thought partner, connecting insights, strategy, and execution to unlock growth and strengthen Monster Energy's position across assigned channels.