Director, Franchise Commercial Execution

Coca-Cola•Atlanta, GA

About The Position

The Director, Franchise Commercial Execution translates aligned portfolio and commercial strategies into clear, executable plans across assigned categories, occasions, and commercial priorities for the South Region. The role partners with Franchise Commercial leadership, bottler Commercial teams, Franchise Operations, Marketing, RGM, Customer teams, Finance, Supply Chain, and other cross-functional partners to develop programs, PICOS, tools, investment choices, and stewardship that support volume, revenue, transactions, share, and profitable growth objectives. As the commercial subject-matter owner for assigned brands and categories, the Director ensures plans reflect South Region consumer and marketplace realities and are ready for deployment through bottler teams. This is an experienced individual-contributor role that influences through commercial expertise, clear recommendations, and strong system relationships. Franchise Operations owns geographic deployment and field execution; this position owns the quality, clarity, integration, and commercial stewardship of assigned plans. The role leads commercial planning and stewardship, supports deployment readiness with bottler Commercial and Franchise Operations teams, tracks performance, diagnoses gaps, and recommends course corrections. It also spends regular time in market assessing how plans translate into outlet execution and identifying opportunities to improve future plans.

Requirements

Bachelor’s degree required.
At least 7 years of experience in CPG, beverage, commercial strategy, sales, category management, customer management, franchise, or general management roles.
Demonstrated success translating portfolio or commercial strategies into executable category, occasion, channel, customer, or marketplace plans.
Strong commercial and financial judgment, including understanding of revenue, volume, transactions, share, mix, pricing, promotion, investment choices, and P&L implications.
Deep understanding of consumer, category, channel, customer, package, and in-market execution levers, with the ability to convert insights into clear commercial choices.
Experience leading planning and stewardship routines and aligning cross-functional and bottler stakeholders without direct authority.
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company sponsorship to continue working legally in the United States.
Relevant skills include Annual Business Planning, Business Plan Implementation, Capacity Planning, Channels Strategy, Contract Management, Customer Relationship Management (CRM), Distribution Operations Management, Financial Performance Management, Negotiation, Strategic Leadership, and Teamwork.

Nice To Haves

MBA or advanced degree preferred.

Responsibilities

Own and steward the South Region commercial agenda for assigned categories, occasions, and priority initiatives, translating enterprise and NAOU strategies into market choices, programs, PICOS, tools, and execution requirements.
Integrate portfolio, package, price, promotion, occasion, channel, customer, and investment choices into executable South Region plans with cross-functional partners and bottler Commercial teams.
Ensure plans reflect South Region consumer, customer, channel, and marketplace realities and include objectives, execution standards, measures, timing, ownership, and required system commitments.
Translate complex strategies into clear commercial stories and practical tools for bottler Commercial and sales teams.
Lead the assigned commercial contribution to JBP, annual business planning, trimester planning, and bi-monthly stewardship routines, linking strategy to customer and channel plans and marketplace execution.
Establish deployment readiness with bottler Commercial and Franchise Operations teams, including aligned priorities, PICOS, tools, supply assumptions, investment requirements, timing, and ownership.
Track assigned-plan performance across revenue, volume, transactions, share, mix, execution, and other relevant measures; diagnose gaps and recommend timely course corrections.
Partner with bottler Commercial teams to strengthen commercial planning, selling stories, PICOS, tools, routines, and adoption of assigned programs across Coca-Cola United and South Region Mainstream bottlers.
Spend regular time in market with Franchise Operations, bottler Commercial, sales, and frontline teams to assess outlet execution, identify barriers and opportunities, and improve future plans.
Identify effective practices, codify learning, and support adoption across relevant South Region bottlers and markets.
Align cross-functional partners and bottler stakeholders around commercial choices for assigned categories, occasions, and initiatives.
Escalate unresolved trade-offs, execution risks, investment needs, and capability gaps to Franchise Commercial leadership with clear recommendations.
Follow through on decisions, deliverables, milestones, and commitments associated with assigned commercial plans.