Director, Franchise Commercial Execution - Integrated Execution

Coca-Cola•Atlanta, GA

4d•$145,000 - $169,000•Onsite

About The Position

The Director, Franchise Commercial Execution - Integrated Execution leads integrated execution across the full portfolio and all categories in the South Region. The role connects priority customer plans and system execution frameworks to consistent bottler execution, serving as the primary South Region integration point for top NRS customer alignment and frameworks including ESH, 7Cs, customer PICOS, and Market Street Challenge. It also drives customer connection across the Southeast RCLB, ensuring customer commitments and execution standards are clear, coordinated, measurable, and ready for deployment through Coca-Cola United and South Region Mainstream bottlers. The Director partners with Customer teams, Franchise Commercial Execution, Franchise Operations, RGM, Marketing, Finance, and bottler Commercial and Operations teams to resolve gaps, strengthen execution routines, and scale effective practices. Customer teams retain ownership of customer strategies, plans, and business outcomes, while Franchise Operations owns geographic deployment and outlet-level follow-through. This role owns the integration, translation, and stewardship that connect those plans to consistent system execution. The position is based in Atlanta, United States, and requires 26%–50% travel. Relocation is not provided. The role does not offer employment sponsorship; applicants must already be authorized to work full-time in the United States without requiring company sponsorship. The stated pay range is $145,000–$169,000, with an annual incentive reference value of 30%.

Requirements

Bachelor’s degree required.
At least 7 years of experience in CPG, beverage, customer management, commercial execution, sales, franchise, or general management roles.
Demonstrated success translating customer strategies and system priorities into clear execution requirements, governance routines, and measurable marketplace actions.
Strong understanding of NRS customer planning, PICOS, channel and outlet execution, bottler operating models, and the commercial and operational levers that influence results.
Experience aligning customer, franchise, commercial, bottler, and cross-functional stakeholders without direct authority.
Ability to use performance data and frontline insight to diagnose execution gaps, clarify accountability, and drive practical corrective action.
Strong written and verbal communication skills, including the ability to simplify complexity into clear priorities, tools, decisions, and action plans.
Must be currently authorized to work in the United States on a full-time basis and must not require company sponsorship to continue to work legally in the United States.
Skills listed: Annual Business Planning, Business Plan Implementation, Capacity Planning, Channels Strategy, Contract Management, Customer Relationship Management (CRM), Distribution Operations Management, Financial Performance Management, Negotiation, Strategic Leadership, and Teamwork.

Nice To Haves

MBA or advanced degree preferred.

Responsibilities

Lead South Region Integrated Execution alignment and execution readiness across the full portfolio and all categories for priority NRS customer plans, connecting customer commitments, bottler plans, PICOS, execution standards, timing, measures, and ownership.
Partner with Customer teams to translate top customer strategies and commitments into clear system execution requirements while preserving Customer-team accountability for customer plans and business outcomes.
Steward South Region execution frameworks, including ESH and 7Cs, aligning definitions, scorecards, routines, and expectations across customer, franchise, and bottler teams.
Coordinate customer PICOS across priority NRS customers and bottlers, identify gaps, inconsistencies, and execution risks, and drive resolution with the appropriate business owners.
Connect MSC and RCLB priorities, where applicable, to customer and bottler execution plans and ensure system commitments are reflected in deployment, measurement, and stewardship routines.
Establish integrated execution readiness with Customer teams, Franchise Commercial Execution, Franchise Operations, and bottler partners, including clear priorities, tools, supply assumptions, investment requirements, sequencing, and decision rights.
Lead governance and stewardship routines for assigned integrated execution priorities, using customer, commercial, and execution measures to identify gaps, assign actions, and track follow-through.
Identify recurring execution barriers across customers, bottlers, and geographies; surface unresolved trade-offs and recommend practical solutions to Franchise Commercial leadership and appropriate business owners.
Spend regular time with Customer teams, bottler Commercial and Operations teams, Franchise Operations, and frontline teams to assess how customer commitments and execution frameworks translate into market and outlet execution.
Capture, codify, and scale effective execution practices across Coca-Cola United and South Region Mainstream bottlers while adapting to customer, channel, and local-market requirements.
Simplify tools, scorecards, and routines so customer and execution priorities are clear and usable for bottler and frontline teams.
Maintain disciplined follow-through on decisions, actions, milestones, and system commitments associated with integrated execution priorities.