Director, Fleet Strategy and Programs

WillScot•Scottsdale, AZ

About The Position

The Director of Fleet Strategy & Programs is accountable for defining, governing, and scaling enterprise-wide fleet strategy across modular and specialty assets in the U.S. and Canada. This role participates in the end-to-end fleet operating model, with primary ownership of Fleet Readiness and enterprise accountability for UTE Optimization, Fleet Visibility & Data Architecture, Fleet Standardization, and Fleet Economics. With responsibility for a large national fleet, this leader translates fleet strategy into executable, cross-functional programs that drive safety, performance, cost efficiency, and lifecycle value. The Director operates as the central owner of fleet programs, standards, and governance, while building and leading a program management team to execute at scale.

Requirements

Bachelor’s degree in Operations Management, Supply Chain, or related field (Master’s preferred).
10+ years of experience in fleet operations, asset management, or logistics, preferably in modular or trailer-based industries.
Proven track record in leading enterprise-scale, multi-program initiatives across distributed assets.
Strong analytical skills with ability to leverage data for decision-making.
Proven ability to own and deliver enterprise strategies driving utilization, cost efficiency, and lifecycle performance with clear accountability for outcomes.
Strong capability to link strategy to financial impact, including capital planning, ROI optimization, and cost management.
Experience leading through influence across Operations, Supply Chain, Finance, Commercial, Technology, and Safety in a matrixed environment.
Demonstrated success managing complex, cross-functional programs with clear governance, prioritization, and measurable results.
Advanced analytical skills with the ability to translate data into actionable insights and executive-level recommendations.
Experience developing and leading high-performing teams (direct or matrixed) and building organizational capability.
Proven ability to lead large-scale changes and drive adoption of new processes, tools, and standards across a distributed organization.
Strong executive presence with experience influencing senior leadership on strategy, investments, and operational priorities.
Experience in asset-intensive or operation-driven environments with knowledge of lifecycle management, utilization, and safety/compliance standards.

Nice To Haves

Master’s degree

Responsibilities

Define and own the enterprise fleet strategy for modular and specialty assets, aligned to safety, lifecycle value, utilization, and growth objectives.
Establish a fleet governance model covering standards, configurations, lifecycle decisions, and compliance across all markets.
Serve as the single point of accountability for fleet strategy decisions impacting readiness, cost, utilization, and risk.
Drive standardization across markets, reducing complexity and improving scalability, cost efficiency, and operational consistency.
Lead cross-functional alignment, ensuring fleet strategy is integrated into enterprise planning cycles, budgeting, and forecasting.
Accountable for enterprise fleet performance outcomes, including asset utilization (UTE), fleet availability, lifecycle ROI, and total cost of ownership.
Drive measurable improvements in capital efficiency, revenue enablement, and operating cost optimization across the fleet portfolio.
Support fleet compliance framework, including safety standards, certifications, documentation, and regulatory readiness.
Minimize legal and financial exposure through proactive governance and tracking.
Partner on the single source of truth for fleet assets, including attributes, location, condition, compliance, and lifecycle status.
Define and enforce enterprise data governance standards for fleet, ensuring accuracy, consistency, and accessibility across systems and functions.
Lead the development of advanced analytics and insights, enabling proactive decision-making, forecasting, and performance optimization.
Drive integration of fleet data across platforms (Fleet Ops, Supply Chain, Finance, Technology) to support enterprise-wide reporting and planning.
Lead national UTE optimization programs, including idle reduction, redeployment strategies, and transfer rules.
Partner with Real Estate and Portfolio Management to align fleet deployment with physical capacity and storage constraints.
Design and evolve the modular hub-and-spoke fleet network to maximize interchangeability and utilization.
Own lifecycle strategies to maximize asset lifetime profit while minimizing cost burden.
Partner on NPV-based decision frameworks for build, refurbish, recertify, redeploy, or dispose.
Align demand forecasting and capacity planning with lifecycle actions and supply constraints.
Establish standardized repair scopes, refurbishment programs, and recertification workflows by asset category and manufacturer.
Ensure readiness programs balance quality, cycle time, safety, and financial return.
Govern repair vs. replace thresholds and refurbishment investment decisions.
Reduce fleet complexity by defining standard configurations and phasing out non-standard assets.
Lead national fleet mix strategy by product line, class, and market.
Improve interchangeability across markets to support utilization and speed to revenue.
Partner with Technology to deliver automation initiatives such as digital condition scoring, predictive analytics, and AI-enabled reporting.
Reduce manual effort and improve decision speed through scalable tooling and data architecture.